SHISEIDO FUTURE SOLUTION LX BOX - DESIGN PACKAGING

PACKAGING DESIGN

SHISEIDO FUTURE SOLUTION LX BOX

Development of a prestige year-end box. For women who desire a range of global anti-age skincare creams, using the latest technologies.

Creation of the box on the origami theme, linked to the premium positioning of the brand. A design that sticks to SHISEIDO's identity, combining discovery and folding, strongly embodying the contemporary Japan.

The lotus, symbol of the brand, closes the box. The latter is wrapped in a textured black paper and the inside of the box is golden.

Assignements:
Packaging design

 

ECRIN DE FLEUR - GLOBAL DESIGN

GLOBAL DESIGN

Global design for a brand of natural soaps, made in France and intended for Chinese consumers. The Ecrin de fleur soaps are made from natural ingredients and respect the environment, presenting various benefits for the skin.


Creation of the brand name, from its identity and graphic universe to the design of its packaging.
Creation of a strong and spiritual symbol to represent the brand: the flower of life, recognized universally, found in many temples in China. This flower emits a harmonious and beneficial wave: a symbolic rosette of the elements of nature.


Reflecting the natural state of mind of the brand, it is an identity that underlines a link between well-being of the body and the mind, and reveals the properties of its soaps: the soaps of the brand regenerate, rebalance, harmonize, energize and protect against external aggressions.


The packaging reinforces the brand’s spirit, and underlines a double meaning:
- A refined aspect, echoing the quality and purity of the ingredients, representative of the spiritual values of Ecrin de fleur
- The importance of nature, with a herbalist design illustrating the perfume of each soap. Work on a colour range consistent with the soaps' perfume while creating a beautiful harmony range.

The naming of the brand was chosen to reflect the intrinsic qualities of the products. The flower of life (fleur) as a symbolic and inseparable symbol of the brand's visual identity, and the jewel case (ecrin) to emphasize the precious qualities of its products: a ritual of care that contains many benefits for the body and the mind.


Assignments:
Brand Strategy

Brand name

Brand Identity

Packaging design

Graphic charter

 

ROCHE MAZET - PACKAGING DESIGN

PACKAGING DESIGN


Roche Mazet, brand of the Castel Frères group, is a family-run company which produces wines from the pays d’Oc, and shares it passion for the French soil since 1998.


For the summer of 2017, we created an innovative box to magnify its bag-in-box range with a precise meaning and function, while remaining in line with its values: a wine of quality and accessible to the greatest.


We chose to go beyond its practical aspect, and to bring an added value to underline its difference, and to create a shared enjoyment with the accessory. We created an innovative box, which will be used for its 7 references: 2 reds, 2 whites and 3 rosés.

After studying everything that could have been done in this sector, we worked on several essential criteria: Make it unique as much as practical, aesthetic, and playful, matching with a wide audience in various situations.
Aesthetic by the object’s purity and simplicity, which can be placed on any table, from the chic buffet to the summer picnic.
Practical thanks to its carrying handle and its elevation, facilitating the service to the glasses without tilting neither the BIB nor the accessory.
Playful by its pivoting function, which creates an effect of surprise during moments of sharing, while facilitating the insertion of the BIB and the access to the tap: an accessory that remains faithful to the spirit of the brand.

 
Assignments :

Packaging design
Shooting

 

PARIS CROISSANT - GLOBAL DESIGN

GLOBAL DESIGN AND COMMUNICATION

The SPC Korean group is an entity which mainly operates in the food industry, notably in the bakery and confectionary sectors, and holds the Paris Baguette, Paris Croissant and Shany brands.
It entrusted us with the global design of their most premium brand, which counts more than 20 shops in Asia and worldwide: Paris Croissant.
Our mission relied on bringing our premium French touch in all communication mediums.

Creation of a new identity for the Paris Croissant brand:
Paris being the French capital of bakery and pastry, we drew our inspiration from the ancient Parisian bakeries’ style, to conceive the new Paris Croissant identity.
The typography has been refined through two approaches: tradition and modernity.
The wheat symbol is included to reinforce the brand’s universe. It has been graphically designed in several ways, including a pattern, which can be used either in print communication; or in space design. The different versions of the logotype have been conceived for each communication medium, to create a strong and coherent visual identity.

Creation of a new packaging identity:
Our concept: the French art de vivre. French people share a way of life inherited from their culture. They appreciate wandering, watching historical monuments, sitting around a coffee, going shopping…
Going to Paris Croissant means stepping into French culture. It is about taking the time to taste a good pastry, in a decor, which is built to immerse you in the heart of the French capital.  It implies engaging oneself in tourism and discovering the city through the packaging specifically conceived to match with the brand’s universe.
We declined this new packaging and merchandising concept for the Christmas and Valentine’s Day festivities, selecting the most appropriated monuments for each theme.
To establish coherence between the new brand image and the boutiques, the SPC also entitled us with the decor of a flagship boutique in the French neighbourhood of Seoul: Seorae.

Assignments:
Branding strategy
Brand identity
Packaging design
Merchandising
Communication supports
Boutique design

CHATEAU DU SEUIL - GLOBAL DESIGN

VISUAL IDENTITY AND GLOBAL DESIGN

Château du Seuil en Provence is a 55 hectares vineyard located on the sunny slopes in the center of the appellation Coteau d'air in Provence.
 Great wines from Provence rosés but also white and red ones.

 
A concept around a view of the garden from the sky to create a brand code distinguishing itself from its main competitors in the region.
Declination of this new identity on any communication media, starting with the design of the whole wine range. Manufacturing recommendation.
Choice of an identity bottle standard. Work on the label shape. Textured and gilded paper with brand code.


Assignments:
Brand platform
Visual identity Packaging design
Graphic charter
Communication media

LA MAISON DU CHOCOLAT - CAVIAR PACKAGING

DESIGN PACKAGING

Caviar and Vodka Box Set Development of an ephemeral box for the Christmas period based on new territories of tastes.
A round and elegant case outlining the graphic codes of an exceptional product: the caviar.
Adorned with a black embossed paper, the objective was to awaken curiosity and offer the customers a new tasting gesture.

Assignements:
Packaging design
Graphic design
Production monitoring

ROSÉ NO. 8 - CHAMPAGNE AYALA - UNIQUE VINTAGE

AYALA – PACKAGING DESIGN

Visual identity and packaging of the Ayala Rosé No. 8 unique vintage

Our aim was to create a visual identity and packaging that express both the values of a great champagne house and the intrinsic qualities of an exceptional wine.

That is why we have set up a relationship between the container (packaging design) and the content (the wine) to build our creative concept.

No. 8 was selected to reflect the rarity, excellence and precision that typify this special vintage. The sensuous curves of the packaging, the bottle and the label all emphasise refinement, elegance and femininity, which are the signatures of the chef de cave Caroline Latrive.

The light, ethereal and festive characteristics of the Art Deco motif are a nod to the 1920s, the golden age of Ayala. The fresh colours and voluptuously curved geometric shapes have been selected to create brand codes that easily recognised and applicable to all publicity material.

The chalk colour and textured paper are evocative of the limestone of the precious terroir and its features.

KAVALAN TAIWANESE WHISKY

PACKAGING DESIGN

Drawing on the famous Taipei 101 tower in Taiwan, the Kavalan bottle has an original shape that stands out immediately. That reference to local architecture was the starting point of our search for packaging. Taiwan combines technical efficiency and innovation with traditional Chinese curved roofs, bright colours and nested lines. Keeping that blend of tradition and modernity in mind, we have decided to work on simple shapes that refer to the contours of contemporary monuments, to which we have added subtlety that will become the signature of the brand. The edge at the top of our boxes is curved, in a nod to the dynamic of oriental roofs, associated with the cultural symbol of elegance and vitality.

Like the fronts of both old and modern buildings, particularly that of the Kavalan distillery, our packs have been given a geometrical finish.

Clean lines that work with each other, colours of natural elements and rhythmic curves create a range effect while giving each product its own identity through effects
and finishes.

Since 2011, the agency has been revisiting the codes of many Maison du Whisky brands, experts of rare bottles and exclusive distributors of the brand in Europe. www.lmdw.com

Assignments:
Graphics identity
Packaging design

SIX-YEAR OLD VINTAGE VIRGINIE T. CHAMPAGNE

VISUAL IDENTITY AND PACKAGING DESIGN

For VIRGINIE T., her own brand of exceptional mature vintages, Virginie Taittinger was looking for a visual identity and packaging that would be consistent with the two key values of her House:

- Innovation, which is reflected both in the way the champagne is made and in its exclusive distribution via the website of the brand: www.champagnevirginiet.com
- Traditional ancestral know-how, which is so specific to great champagnes

Classical motifs in a Second Empire style have been livened up by bright colours that reflect the modernity of the packaging innovation: a case that turns into a champagne bucket and can hold chilled water for several hours. Thanks to thermochromic ink, the VIRGINIE T. marking at the back of the bottle changes from white to red when the ideal serving temperature of 8°C is reached. 

Assignments:
Graphics identity
Typography design
Packaging design
Graphics rules and packaging

PLANTATION VINTAGE COLLECTION - VISUAL IDENTITY AND PACKAGING DESIGN

Concept around a graphics composition with an illustration design typical of the 18th century, to restate the historic roots of the brand and its pillars, and to create a range effect by making the products stand apart (terroirs)

Missions:
Brand platform
Visual identity
Packaging design
Graphics rules
Communication media
Finalisation of bottle materials by Julien Fort

LA MAISON DU CHOCOLAT - WHITE DAY AND SPRING BOX


DESIGN PACKAGING

A delicate, elegant and simple box, on a pearly white background, named after the Japanese festival of 14 March. 

The box features cherry blossom flowers that evoke the season, love, and the exclusive recipe of these chocolates (tea and cherry blossom ganache). 

Assignments:
Packaging design
Graphic presentation
Production monitoring

Photo copyright: Caroline Faccioli

NIKKA WHISKY JAPONAIS - COFFRET PURE MALT


DESIGN PACKAGING

The challenge is to find a way to differentiate between the three products, with a surprising effect, for each new edition.

The Japanese pattern
While the packaging remains the same, each whisky has a specific Japanese pattern that customises its appearance.

The tasting box
The box features a different cover for each product, to create differentiation. The pattern can be seen via window on the facing.

The tasting set
Design of a wooden serving board that fits seamlessly into the box door, with a rounded end to make it easier to hold. 

L'ATELIER JÉRÔME VERZEGNASSI - GLOBAL DESIGN


Global Design

To accompany the company's move upmarket, we created a communication territory, a visual identity, a name and all supporting communication media, presenting their full capacity to manage all types of project. 

Assignments : 
Name creation
Graphic identity (logo and graphic environment)
Sales brochure
Copywriting
Press releases
Printed materials

SCHROEDER JOAILLIERS - PAS DE DEUX ARABESQUE COLLECTION


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Global Design

An overarching concept surrounding the identity pattern of the Pas de Deux brand (the trapeze) on its 25th anniversary, and the launch of the Arabesque collection.

Assignments:
Visual identity
Perfume set
Content design
Press kit and catalogue
Hosting of an event for 900 people
Merchandising
Brand imagery