BAUME & MERCIER - CHRISTMAS THEME
SCHROEDER JOAILLIERS - PAS DE DEUX ARABESQUE COLLECTION
MERCHANDISING DESIGN
A Christmas concept surrounding the brand (the Phi), chosen for its elegance and its infinite versatility for all occasions and seasons.
Assignments:
Merchandising concept
Graphic design
Manufacturing follow-up
GLOBAL DESIGN
An overarching concept surrounding the identity pattern of the Pas de Deux brand (the trapeze) on its 25th anniversary and the launch of the Arabesque collection.
Assignments:
Visual identity
Perfume set
Content design
Press kit and catalogue
Hosting of an event for 900 people
Merchandising
Brand imagery
OMEGA SWATCH GROUP - SPRING
MERCHANDISING DESIGN
Concept based on an arum dance to portray the “Moving scenes - Living spring” animation theme planned for Parisian flagship stores.
Assignments:
Concept board
Scenography of the shop window spaces
Decor Styling
Laying out of productions
BLANCPAIN - CHRISTMAS THEME
MERCHANDISING DESIGN
A Christmas theme based on a complex mechanism to bring to mind the brand’s know-how.
Assignments:
Theme and ephemeral decorations
Artistic directorship and visual concept
Window displays and production
DTC - DIAMOND TRADING COMPANY
PRINTED MATERIALS
Creation of a slightly off-beat communication territory, aiming to promote the diamond to a wider public.
Design of a press kit using humour and irreverence to take the diamond out of its usual setting of being just for women and special-events.
Assignments:
Research and recommendations for shapes and materials
Artistic direction and iconography
Graphic and commercial publishing charter