CHAMPAGNE AYALA - LE BLANC DE BLANCS 2012 - PACKAGING DESIGN
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PACKAGING DESIGN
The quintessence of Chardonnay, the emblematic grape variety of the Maison D'AYALA
Great aromatic freshness, silky texture and pure line: the codes of the AYALA Champagne style are perfectly embodied by the new identity of the House's emblematic cuvée, LE BLANC DE BLANCS 2012, both in terms of its organoleptic characteristics and its packaging.
LE BLANC DE BLANCS 2012, a cuvée that is part of the AYALA Champagnes range, stands out for its new appearance:
A transparent bottle with a shape exclusive to the House, a round label design improving the readability and visibility of the bottles, as well as a new case with an innovative design. A new branded block exclusive to this cuvée has been specially created to strengthen the identity of this emblematic reference in the range.
Declination of this identity on other communication media
Assignements :
Graphic identity of the cuvée
Creation of the packaging
Declination of the identity on a communication support (mood photos, press announcement, press kit, product sheets)