ECRIN DE FLEUR - GLOBAL DESIGN


GLOBAL DESIGN

Global design for a brand of natural soaps, made in France and intended for Chinese consumers. The Ecrin de fleur soaps are made from natural ingredients and respect the environment, presenting various benefits for the skin.

Creation of the brand name, from its identity and graphic universe to the design of its packaging.
Creation of a strong and spiritual symbol to represent the brand: the flower of life, recognized universally, found in many temples in China. This flower emits a harmonious and beneficial wave: a symbolic rosette of the elements of nature.

Reflecting the natural state of mind of the brand, it is an identity that underlines a link between well-being of the body and the mind, and reveals the properties of its soaps: the soaps of the brand regenerate, rebalance, harmonize, energize and protect against external aggressions.

The packaging reinforces the brand’s spirit, and underlines a double meaning:

- A refined aspect, echoing the quality and purity of the ingredients, representative of the spiritual values of Ecrin de fleur

- The importance of nature, with a herbalist design illustrating the perfume of each soap. Work on a colour range consistent with the soaps' perfume while creating a beautiful harmony range.

The naming of the brand was chosen to reflect the intrinsic qualities of the products. The flower of life (fleur) as a symbolic and inseparable symbol of the brand's visual identity, and the jewel case (ecrin) to emphasize the precious qualities of its products: a ritual of care that contains many benefits for the body and the mind.

Assignments:

Brand Strategy
Brand name
Brand Identity
Packaging design
Graphic charter

 

CARITA IDEAL AND PURE SELECTION


 

CHRISTOPHE ROBIN - L'ORÉAL

Operational communications & packaging design

Iconographic design choices to underpin the brand's premium and sensory positioning and support its strategic flagship product launches. 

Assignments :
Shape design
Communication strategy
Artistic direction & iconography
Publishing and POS materials


Packaging Design & Merchandising

Creation of hair colour kits and a colour library, to help clients in their at-home colour choice. Bringing renowned colourist Christophe Robin's salons into the home.

Assignments : 
Shape design
Merchandising design
Materials and content advice

 

EUGENE PERMA - CARMEN


Global Design

Unifying concept built around the bayadère for the launch of the new professional hair colour range, Carmen, and rendition via multiple media types.

Assignments: 
Colour chart
Shape design
Merchandising design
Artistic direction & iconography
Promotional video 

 

EXQUISE BEAUTÉ PARIS


Global design

Creation of the graphic environment for the launch of a new mark of natural, sensory and affordable cosmetics for professional use in beauty institutes, salons, nail bars etc. 

Assignments:
Typographic design
Logotype
Graphic identity
Packaging design

 

EUGENE PERMA - CYCLE VITAL


Printed materials

Creation of the graphic environment for this new range of hair care, which offers “the perfect blend of science and nature with its plant cycles."

We therefore chose a graphic convention that brings together elements of the plant world and symbols of vitality and scientific rigour. 

Assignments:
Concept & editing
Artistic direction
Casting and production
POS materials & publishing

 

EUGENE PERMA


Global design

Unifying concept built around the bayadère for the launch of the new professional hair colour range, Carmen, and rendition via multiple media types.

Assignments: 
Colour chart
Shape design
Merchandising design
Artistic direction & iconography
Promotional video