CARITA IDEAL AND PURE SELECTION


 

CHRISTOPHE ROBIN - L'ORÉAL

Operational communications & packaging design

Iconographic design choices to underpin the brand's premium and sensory positioning and support its strategic flagship product launches. 

Assignments :
Shape design
Communication strategy
Artistic direction & iconography
Publishing and POS materials


Packaging Design & Merchandising

Creation of hair colour kits and a colour library, to help clients in their at-home colour choice. Bringing renowned colourist Christophe Robin's salons into the home.

Assignments : 
Shape design
Merchandising design
Materials and content advice

 

EUGENE PERMA - CARMEN


Global Design

Unifying concept built around the bayadère for the launch of the new professional hair colour range, Carmen, and rendition via multiple media types.

Assignments: 
Colour chart
Shape design
Merchandising design
Artistic direction & iconography
Promotional video 

 

EXQUISE BEAUTÉ PARIS


Global design

Creation of the graphic environment for the launch of a new mark of natural, sensory and affordable cosmetics for professional use in beauty institutes, salons, nail bars etc. 

Assignments:
Typographic design
Logotype
Graphic identity
Packaging design

 

EUGENE PERMA - CYCLE VITAL


Printed materials

Creation of the graphic environment for this new range of hair care, which offers “the perfect blend of science and nature with its plant cycles."

We therefore chose a graphic convention that brings together elements of the plant world and symbols of vitality and scientific rigour. 

Assignments:
Concept & editing
Artistic direction
Casting and production
POS materials & publishing

 

EUGENE PERMA


Global design

Unifying concept built around the bayadère for the launch of the new professional hair colour range, Carmen, and rendition via multiple media types.

Assignments: 
Colour chart
Shape design
Merchandising design
Artistic direction & iconography
Promotional video