LONGUETEAU - EXCELLENCE RHUM CUVEE

---

View fullsize

PACKAGING DESIGN

We had the honour of designing the packaging for this unique white rum cuvée, born from a collaboration between Maison Excellence Rhum and the Longueteau distillery.
A true product of exceptional craftsmanship, this white rum originates from Plot No. 9, made from a meticulous selection of red sugarcane (R-579), harvested and distilled in March 2022.

For this cuvée's design, we created an illustration that merges two worlds:
On one side, the iconic monuments of Paris, symbols of elegance and heritage that reflect the identity of Excellence Rhum, a flagship boutique in Paris’ 6th arrondissement.
On the other, the Creole architecture of traditional Guadeloupean homes, paying tribute to the roots of the Longueteau distillery.

These two worlds are woven together into a refined and sophisticated line art fresco, where each architectural element blends seamlessly with the others.
The result is a unique and coherent visual landscape — halfway between Paris and Guadeloupe — that elevates the identity of this cuvée and offers a visual experience honouring the richness of both cultures.

When the packaging is placed side by side, the illustration extends into a complete fresco, visually uniting the timeless elegance of Paris with the authentic spirit of Guadeloupe. Two identities merging into one singular vision.

Assignments :
Packaging design
Iconography

LA BALEINE A CABOSSE - EASTER WHALE

---

View fullsize

PACKAGING DESIGN 

For Easter, La baleine à Cabosse entrusted us with the creation of a gourmet and visually striking piece, true to their image : a whale made of chocolate/ a chocolate whale with an exclusive design. 

From the mold design to the packaging creation, including the decoration of their metal eggs, we supported the brand through each stage of this delicious project. 

A project that melted the team... Figuratively and literally! 

Assignments : 
Product design 
Packaging design 
Graphic design 
Production follow-up

LENÔTRE - EPIPHANY CAKE

---

PACKAGING DESIGN 

A custom-designed King’s Crown created for Maison Lenôtre.

This unique piece, perfectly aligned with the brand’s identity, enhances this festive and indulgent moment, where tradition and creativity come together to delight both the eyes and the palate.

Assignments:
Packaging design
Technical planning
Production follow-up

ARRANGE BLARD - BOURBON POINTU COFFEE

---

Limited Edition – Bourbon Pointu Coffee

A creation inspired by the treasures of La Réunion.

We had the pleasure of assisting Maison Arrangé Blard in crafting its limited edition featuring Bourbon Pointu coffee, drawing inspiration from the family’s heritage and the rich cultural landscape of La Réunion.

Bourbon Pointu, a rare and highly sought-after coffee variety known for its exquisite notes, is the heart of this new creation. Considered one of the island’s most prized treasures, this prestigious coffee is grown at high altitudes on the slopes of Piton des Neiges. It inspired us to develop an immersive and sensory design.

Inside the box, an illusion of immersion is created, where the bottle appears to be surrounded by coffee beans, evoking the sensory fusion of rum and Bourbon Pointu’s aromas. This design highlights the value and richness of the product, while the box’s edge introduces this limited edition as the first in a forthcoming series.

Every detail has been carefully considered. The carafe is adorned with a custom-designed motif inspired by the Maison’s logo, reinforcing the brand’s identity while adding a touch of elegance to the bottle’s collar.

A unique series, produced in just 974 copies, celebrating the core essence of La Réunion.

Assignments:
Packaging design
Visual identity
Production follow-up

MIEL MONTET - PACKAGING DESIGN

---

HIVE OF THE WORLD

A selection of the finest honeys from around the globe, offering unique flavors and distinctive taste profiles.

Located in the heart of Montmartre, the MIEL MONTET - Paris is an invitation to a sensory journey. Stepping through its doors means discovering flavors, textures, and colors that embody the essence of each honey’s terroir. Entering this boutique is an exploration of the world’s honeys, featuring a collection of over forty varieties.

Our mission: to elevate this collection with elegant packagings, where each origin is highlighted by a refined pastel color code; true gems of sweetness and flavor.

A key visual has been designed to illustrate the diversity of shades and textures, symbolizing the natural richness of our honeys.

Assignments:
Packaging Design
Iconography

NIKKA WHISKY- NIKKA FROM THE BARREL 2024 GIFT BOX

---

View fullsize

PACKAGING DESIGN

To celebrate its 90th anniversary, Nikka Whisky entrusted us with the creation of a new edition of the 'Nikka From the Barrel' gift box, renowned for its rich and complex aromatic and flavor profile.

We chose to reinvent the experience of this iconic whisky by harnessing the full potential of molded cellulose, creating a bold new gift box. By breaking away from traditional conventions, we opted for an unconventional and dynamic presentation of the products, perfectly aligned with the avant-garde and timeless spirit of Nikka. This gift box fully embodies the distinctive and unique character of this iconic whisky.

Elegant and understated in its black casing, it seamlessly integrates into the Nikka From the Barrel range, crafted from 100% recycled and natural materials, made up of 70% sugarcane derivatives and 30% bamboo.

Available at La Maison du Whisky.

Assignments :
Packaging design
Technical plan
Production monitoring

RUM NAVI - PACKAGING DESIGN

View fullsize

View fullsize

PACKAGING DESIGN

NAVI rum draws on the art of blending four iconic terroirs: Barbados, Jamaica, Martinique, and Guadeloupe, each contributing its unique aromatic character. A smooth and accessible blended rum, perfect for enhancing the complexity of cocktail flavors.

The design is inspired by the stars that once guided navigators on their journeys. The constellations, essential to sailors crossing the Atlantic, symbolize the maritime heritage and the prosperity of the rum trade.

This packaging pays tribute not only to the historic connection between sky and ocean but also to the spirit of travel and exploration, inviting us to rediscover authentic flavors.

Two blends embody the soul of NAVI:

Cassiopée: A delicate blend of barrel-aged rums, combining finesse and indulgence, composed of three rums from Barbados, Jamaica, and Martinique.

Andromède: A more premium version, based on the same blend but with different proportions, enriched with an aged Guadeloupean rum, offering greater depth and complexity.

The target audience for these new gems: lovers of exotic spirits and mixology.

Assignments:
Brand Identity
Packaging Design

NOBLESSE - ARTISANAL AND ORGANIC LIQUOR RANGE

View fullsize

View fullsize

View fullsize

GLOBAL DESIGN

In 1882, Michel Noblesse founded a distillery in Hasselt, Belgium, becoming famous for his genever "Ouwe Karel." Unfortunately, after World War II, the company had to close its doors in 1950, but the story didn't end there.

In 2017, 67 years later, Guillaume and Edouard Noblesse, his descendants, reignited the family legacy. They relaunched the brand, respecting artisanal and organic traditions, determined to preserve the brand's heritage, quality, and authenticity.

What sets Noblesse apart is its authentic family history dating back to 1882.

The agency will draw from this rich history to create a strong and coherent brand identity.

The concept aims to honor the Noblesse ancestors by reinterpreting their old recipes with a modern touch. The idea is to create a collection of products reminiscent of a recipe book, with each product representing a chapter of this story.
- Use of rotating labels to personalize the spine per product, while maintaining a consistent range identity.
- Selection of a straight bottle to resemble the shape of a book.
- Use of a common typography and specific colors for each product range (chocolate, coffee, etc.).

Visual identity:
- Creation of a new visual identity inspired by the past but with a modern treatment.
- Use of historical elements like the crown, eagles, and the iconic date of 1882.
The project aims to create a unique and distinct brand identity by leveraging the rich and authentic history of the Noblesse family.

Assignments:
Global design
Brand concept
Brand identity
Packaging design

REMI LANDIER - COGNAC

View fullsize

PACKAGING DESIGN

5 GENERATIONS
OVER 250 YEARS OF HERITAGE

Rooted in the unique terroir of Fins Bois, cherished by the Benedictine monks of the Abbaye Royale de Bassac for over 250 years, Rémi Landier is a family-run cognac house established in 1890 on these exceptional lands in the Cognac region.

Our creation focuses on the symbol of "PAX," a Benedictine emblem meaning "PEACE." This symbol reflects a monastic tradition linked to the Abbaye Royale de Bassac, built around the year 1000. The monks established a farm there at the beginning of the 18th century, producing cognac in the heart of Fins Bois. This farm was acquired by Rémi Landier in the mid-20th century.

By incorporating this emblem on their labels, the Rémi Landier house honors a unique cultural heritage, while emphasizing the harmony and tranquility that characterize their cognacs.

Assignments:
Primary and secondary packaging design
Illustration

THROUGH THE GRAPEVINE

View fullsize

PACKAGING DESIGN

Through the Grapevine (TTG) is a range of independently bottled cognacs, designed to highlight the talent of small producers. Since its launch in 2016, this collection has celebrated the Cognac terroir with unique vintages, sourced from single casks or small batches from exceptional estates. By offering single-cru and primarily cask-strength cognacs, TTG seeks to reveal the authenticity of the region's traditional craftsmanship.

We were tasked with redesigning the identity of the TTG range, with a particular focus on creating a new logo and developing custom illustrations. The use of varied hues depending on the different houses, the meticulous work of fine engraving illustrations, and the attention to print finishing give the range a distinctive authenticity with a touch of modernity.

Assignments:
Graphic identity
Illustration
Primary and secondary packaging design

MINUTY - PACKAGING DESIGN COFFRET

---

View fullsize

PACKAGING DESIGN

PACKAGING DESIGN

Château Minuty was restored as early as 1930 by Gabriel Farnet. He replanted the entire vineyard and elevated Château Minuty to its "Cru Classé de Côtes de Provence" designation in 1955.

Since 1990, it's been the third generation, Jean-Etienne and François Matton, who have taken over the management of this prestigious property. The wines of Château Minuty now bear a distinctly Provençal signature with the transition from Carignan and Ugni Blanc to Grenache and Rolle.

We created a triangular-shaped packaging, with a groundbreaking and minimalist design that reflects the brand.

The packaging is adaptable to all Minuty bottle formats. With the insert that can be reversed, a 3-bottle packaging can be transformed into a 2-bottle one depending on the customer's request.

Assignments :
Packaging design
Production follow-up

MINUTY - DESIGN BAR

---

View fullsize

MOVABLE BRAND BAR

FURNITURE DESIGN

The creation of the institutional Minuty mobile bar combines minimalist and functional design. It elegantly showcases products while keeping other items chilled in the ice bin.

At the back of the bar, storage shelves are included for optimal organization. It is designed on wheels to facilitate easy movement.

The choice of materials is understated, in line with the brand's code, featuring a white base accented with a touch of brushed aluminum.

Assignments :
Furniture design

LA BALEINE À CABOSSE - PACKAGING DESIGN

---

View fullsize

TASTING BOX

PACKAGING DESIGN

Embark on a gustatory adventure with our latest creation for La Baleine à Cabosse: a "Chocolate World Tour" tasting box, where every detail is carefully crafted to offer you a delicious experience.

To bring a touch of originality to this tasting, we designed an exclusive cardboard tray, providing a dynamic presentation of the chocolate discs. This arrangement instantly arouses the desire to taste. The offset structure of the tray ensures the stability of the discs during transport, thus guaranteeing a preserved tasting experience.

In this aesthetically pleasing and playful box, you will find a collection of 20 discs, representing 10 carefully selected terroirs.

A detailed leaflet guides this exploration, displaying the unique characteristics of each terroir. To refine your palate, a flavor wheel is integrated into the box to identify those taste nuances that often elude you, adding an even more sensory dimension to your tasting experience.

Assignments :
Packaging Design

NIKKA FROM THE BARREL - PACKAGING DESIGN

---

View fullsize

PRODUCT DESIGN

PACKAGING DESIGN

CELLULOSE BOX

Following the success of the Nikka From the Barrel Silhouette launched last year, we are pleased to present a new version: the silhouette box, which includes two glasses and a pourer. This unique edition follows an eco-responsible approach, featuring a handle made from entirely natural materials (70% sugarcane derivatives and 30% wood pulp). A new version that is 100% recyclable.

Assignments :
Packaging Design

ERIC BORDELET - PACKAGING DESIGN

---

View fullsize

ERIC BORDELET
CALVADOS GIFTBOX

PACKAGING DESIGN

Eric Bordelet has lived a full life before joining the elite world of cider. He spent many years as a sommelier at L'Arpège, alongside renowned figures in the wine industry.

His passion for wines and spirits led him to take the leap and retrain as a "cider maker." He settled at the Château de Hauteville, located in the Mayenne department, south of Normandy, his family's region of origin.

Eric Bordelet contacted our agency to highlight his exceptional batches, among which is a Calvados hors d'âge that has patiently aged for 25 long years in a barrel.

To showcase these precious creations, we designed a box that reflects the iconic features of his bottles. Dressed in an elegant mix of materials, black grained leather and copper were chosen for the apple version, while the pear version features a brass hue. This combination of materials, with both matte and shiny finishes, was designed to highlight the nobility of the contents and the elegant, characteristic curve of the box.

For the pear box, we chose to reverse the curve, thus giving each edition its own identity. Both boxes, although bearing the same brand signature, each embody their own personality, reflecting the diversity of the gustatory treasures contained in Eric Bordelet's creations.

Assignments :
Packaging Design

DISTILLERIE CASTAN - GLOBAL DESIGN

---

View fullsize

GLOBAL DESIGN

An artisan distiller for three generations in Occitanie, with skills passed down from father to son.

The story of Distillerie Castan is closely tied to the family history. It all started with the grandfather, Gilbert, followed by the father, and today, the son continues the tradition. At the heart of this story is an old red copper still dating back to 1929, which accompanied grandfather Gilbert on his travels throughout the Tarn region, producing smooth and fine spirits.

Produced by Sébastian Castan, Vilanova is a French whisky from the third generation of an artisan distillery. The hallmark of the distillery is producing only single cask whiskies with unique characteristics. Crafted artisanally, Vilanova is an excellent French whisky.

We were tasked to redesign the brand identity of Distillerie Castan, as well as its Vilanova whisky range.

Identity of Distillerie Castan:

We created a crest representing all facets of the house activities. The shape of the crest is inspired by the coat of arms of the Occitanie region.

Highlighting barley cultivation: the farm and distillery. The barley is grown by the Castan family on their ancestral lands.

Water sourcing: the distillery draws its water from a depth of 110 meters, sourced from a natural spring that gives Vilanova whisky its unique character and taste.

Aging: The Vilanova range offers different aging types: in old white wine barrels and French oak, as well as in old red wine barrels and French oak.

Identity and Packaging Design for the Vilanova Whisky Range:

To highlight the strengths of this range, we chose black and white photographs that tell the brand's story, combined with colorful and modern graphics representing the new generation.

Berbie: The first Single Malt distilled by Distillerie Castan (photo of the barley cultivated by the family).

Gost: A unique edition aged in old Bourbon barrels (photo of the barrel).

Roja: The heart of this story lies in an old red copper still (photo of the still).

Terrocita: Refers to the land of the region (photo of the region).

Argile: Reminding  of the clay soil of Occitanie and the use of spring water (photo of the spring).

Assignments :
Brand Identity
Packaging design

MINUTY ICE BUCKET - PRODUCT DESIGN

---

View fullsize

MINUTY – ICE BUCKET

PRODUCT DESIGN: small and large buckets

Minuty, emblematic wines in Provence for over 80 years with gourmet aromas. A pale rosé wine with crystalline reflections.

The vineyard of Château Minuty is located on the hillsides of the villages of Gassin and Ramatuelle, overlooking the Gulf of Saint-Tropez. It benefits from a temperate maritime climate and highlights southern grape varieties.

Minuty approached us to design their signature bucket. A design that is both aesthetic and functional, with modern, sleek, timeless lines reflecting the reminiscent of Minuty’s wines.

A minimalist design that aligns with the brand’s image by a simple curve reminiscent of the movement of a wave, a creation in motion playing on an infinite curve. When used, the bottle appears to be resting on the sand.

Bucket available in two sizes.

Assignments :
Product Design
Product Tracking

KARUKERA - PACKAGING DESIGN

---

View fullsize

PACKAGING DESIGN

PACKAGING DESIGN

Karukera launched a new range of agricultural rum punches from Guadeloupe.

Passed down from generation to generation, the recipes of the Karukera house combine freshly cut tropical fruits, vanilla, and agricultural rum from Guadeloupe.

Three flavors: Maracuja/Passion fruit, Mango/Passion fruit, and Victoria Pineapple.

A design that we wanted to illuminate with sunshine and good vibes, with custom illustrations created with real illustrative distinction, full of colors and modernity.

An ode to celebration and sharing that brings a breath of fresh air to the world of ready-to-drink punches.

A punch that will stand out on every table, at every party.

Assignments :
Packaging Design  

NIKKA FROM THE BARREL - OBJECT DESIGN

---

View fullsize

OBJECT DESIGN
PACKAGING DESIGN

NIKKA FROM THE BARREL BOX

An iconic whiskey from the Nikka distillery, From The Barrel is an extremely complex blended whiskey created for its richness and full flavour.
It’s daring. It’s compelling. It’s imposing.

The agency created this second-life packaging to match its image. The bottle is placed in a stainless-steel case that turns into an ice bucket and can be reused indefinitely.

Box launched as a limited edition.

Assignments:
Object design
Packaging design 

ESCALE BLEUE - DESIGN PACKAGING

---

View fullsize

PACKAGING DESIGN

Created in 1986, Escale Bleue is located in Tremblet in Saint-Philippe, Reunion Island, and specialises in both the production and preparation of vanilla.

After 10 years of research, Escale Bleue decided to revamp the very concept of maturing and develop its own vision of vanilla: Vanille Bleue. The result is an exceptional product: vanilla that retains all its beauty, without dehydration or denaturation, while having an intense aroma and improved taste.

The product is marketed under the name “Vanille Bleue” [Blue Vanilla] in homage to farming ancestors who said that a plant was “blue” when it was beautiful and healthy.

This exquisite delicacy, LA PÂTE DE VANILLE BLEUE, is a tiny ball of originality: designed as a fruit jelly, the fruit pulps have been replaced with Vanille Bleue, the pods of which are entirely edible. 

Creation of this case in imitation of the sweetness of these domes, A semi-circular box decorated with custom illustrations tinted with shades of blue.

Each jelly is delicately placed on a support in the shape of a vanilla flower that allows you to enjoy it without getting your fingers dirty. 

Assignments: 
Packaging design 
Packaging identity 
Illustration