ERIC BORDELET - PACKAGING DESIGN
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ERIC BORDELET
CALVADOS GIFTBOX
PACKAGING DESIGN
Eric Bordelet has lived a full life before joining the elite world of cider. He spent many years as a sommelier at L'Arpège, alongside renowned figures in the wine industry.
His passion for wines and spirits led him to take the leap and retrain as a "cider maker." He settled at the Château de Hauteville, located in the Mayenne department, south of Normandy, his family's region of origin.
Eric Bordelet contacted our agency to highlight his exceptional batches, among which is a Calvados hors d'âge that has patiently aged for 25 long years in a barrel.
To showcase these precious creations, we designed a box that reflects the iconic features of his bottles. Dressed in an elegant mix of materials, black grained leather and copper were chosen for the apple version, while the pear version features a brass hue. This combination of materials, with both matte and shiny finishes, was designed to highlight the nobility of the contents and the elegant, characteristic curve of the box.
For the pear box, we chose to reverse the curve, thus giving each edition its own identity. Both boxes, although bearing the same brand signature, each embody their own personality, reflecting the diversity of the gustatory treasures contained in Eric Bordelet's creations.
Assignments :
Packaging Design