PARIS CROISSANT - GLOBAL DESIGN
GLOBAL DESIGN AND COMMUNICATION
The SPC Korean group is an entity which mainly operates in the food industry, notably in the bakery and confectionary sectors, and holds the Paris Baguette, Paris Croissant and Shany brands.
It entrusted us with the global design of their most premium brand, which counts more than 20 shops in Asia and worldwide: Paris Croissant.
Our mission relied on bringing our premium French touch in all communication mediums.
Creation of a new identity for the Paris Croissant brand:
Paris being the French capital of bakery and pastry, we drew our inspiration from the ancient Parisian bakeries’ style, to conceive the new Paris Croissant identity.
The typography has been refined through two approaches: tradition and modernity.
The wheat symbol is included to reinforce the brand’s universe. It has been graphically designed in several ways, including a pattern, which can be used either in print communication; or in space design. The different versions of the logotype have been conceived for each communication medium, to create a strong and coherent visual identity.
Creation of a new packaging identity:
Our concept: the French art de vivre. French people share a way of life inherited from their culture. They appreciate wandering, watching historical monuments, sitting around a coffee, going shopping…
Going to Paris Croissant means stepping into French culture. It is about taking the time to taste a good pastry, in a decor, which is built to immerse you in the heart of the French capital. It implies engaging oneself in tourism and discovering the city through the packaging specifically conceived to match with the brand’s universe.
We declined this new packaging and merchandising concept for the Christmas and Valentine’s Day festivities, selecting the most appropriated monuments for each theme.
To establish coherence between the new brand image and the boutiques, the SPC also entitled us with the decor of a flagship boutique in the French neighbourhood of Seoul: Seorae.
LA MAISON DU CHOCOLAT
As true partners of Maison du Chocolat, we regularly develop global concepts (from packaging to merchandising) so as to energise a network of over 40 stores located in France and abroad.
For Christmas 2013, we designed a theme that inspired the Master Chocolate-maker's seasonal creation, and that ran throughout the packaging and merchandising.
It followed Rudolph and his fellow Reindeer as they leapt into the magic of Christmas.
Creation of a motion display theme
Window display design and store scenography
Treats and Delicacies
Creation of a graphic identity for this range of delicacies, building the concept around the 'M' of 'Maison'
Creating innovative labelling for each set (orange, coffee, etc.) while maintaining unity in the imagery so as to convey the effect of a range.
White Day and Spring Box
A delicate, elegant and simple box, on a pearly white background, named after the Japanese festival of 14 March.
The box features cherry blossom flowers that evoke the season, love, and the exclusive recipe of these chocolates (tea and cherry blossom ganache).
Photo copyright: Caroline Faccioli
Caviar and Vodka Box Set Development of an ephemeral box for the Christmas period based on new territories of tastes.
A round and elegant case outlining the graphic codes of an exceptional product: the caviar.
Adorned with a black embossed paper, the objective was to awaken curiosity and offer the customers a new tasting gesture.
Home-made gift sets
Creating a concept around ribbons for the interior and exterior presentation of corporate gift sets.
Shop Window and Scenery design
A concept drawing on the world map to illustrate the idea of a “rite of passage journey across the origins of ganache truffle”, offered by the new Tamanaco range.
Window display design and store scenography
ABANICO - CHOCOLATS DE CRÉATION
Global design conceptualisation built around the fan (abanico in Spanish) to bring to the fore their online brand, its exclusive distribution network and to express their leitmotiv, "l'art de la dégustation", the art of tasting.
Artistic direction for website and blog
ARÔMES & GOURMANDIZ
Graphic identity and packaging
The expression through imagery of the concept “one drop is enough” for a tailor-made culinary flavourings brand, made up of fifteen separate items.
Logotype and graphic identity
YVES-MARIE LE BOURDONNEC - CRAFTSMAN BUTCHER
Creation of a graphic convention (in gold and dark granite) that conveys the two specialities of the famous "meat sculptor" (maturation and cutting up), as well as his premium positioning. Rendering this identity across all media types.
Unique packaging concept, breathing new consumer life into the traditional dishcloth.
The three shops can be found at:
- 172, avenue Victor Hugo 75116 Paris
- 43, Rue du Cherche-Midi 75006 Paris
- 4, rue Maurice Bokanowski 92600 Asnières sur Seine
Graphic and visual charter (photographer Eric Deniset)
TUBIC - TOTEM TRAVELLER FLASKS
Design of sampling flasks for spirits, oils, rare vinegars and spices, aimed at the professional and easy to transport and personalise. Creation of the brand name "Totem", a unique yet universal ritual object evocative of travel and discovery.
Logotype and graphic design
Décor and communication design (commercial publishing)