PACKAGING DESIGN

Embark on a gustatory adventure with our latest creation for La Baleine à Cabosse: a "Chocolate World Tour" tasting box, where every detail is carefully crafted to offer you a delicious experience.

To bring a touch of originality to this tasting, we designed an exclusive cardboard tray, providing a dynamic presentation of the chocolate discs. This arrangement instantly arouses the desire to taste. The offset structure of the tray ensures the stability of the discs during transport, thus guaranteeing a preserved tasting experience.

In this aesthetically pleasing and playful box, you will find a collection of 20 discs, representing 10 carefully selected terroirs.

A detailed leaflet guides this exploration, displaying the unique characteristics of each terroir. To refine your palate, a flavor wheel is integrated into the box to identify those taste nuances that often elude you, adding an even more sensory dimension to your tasting experience.

Assignments :
Packaging Design

PACKAGING DESIGN

Created in 1986, Escale Bleue is located in Tremblet, Saint-Philippe, on the Réunion island, and specializes in both vanilla production and preparation.

After 10 years of research, Escale Bleue decided to evolve the very concept of aging and present its own vision of vanilla: Vanille Bleue. The result is an exceptional product: vanilla that retains all its beauty, without dehydration or denaturation, while having an intense aroma and improved taste characteristics. The product is marketed under the name "Vanille Bleue" (Blue Vanilla) as a tribute to the farming ancestors who said that a plant was "blue" when it was beautiful and healthy.

This exquisite delicacy, LA PÂTE DE VANILLE BLEUE, is a small concentrate of creativity: designed like a fruit paste, the fruit pulps have been replaced by those of Vanille Bleue, whose pods are entirely edible. 

Creation of this case, reflecting the sweetness of these domes, A half-circle box adorned with custom illustrations tinted with shades of blue. Each paste is delicately placed on a support in the shape of a vanilla flower, allowing it to be enjoyed without getting your fingers dirty.

Assignments: 
Packaging design 
Packaging identity 
Illustration

New packaging for Escale Bleue’s Vanille Bleue (vanilla sticks). Every detail has been carefully thought out to reflect the richness and exclusivity of this exceptional vanilla.

PACKAGING DESIGN

For the past 5 years, Maison Comtesse du Barry has entrusted us with the entire creation of the Christmas range.

For Christmas 2022, we have created a floral collection, tinted with gold and winter foliage. The boxes are adorned with custom illustrations that offer a range of exceptional French gastronomic products. It's a colorful collection where each box is different in its design, floral composition, and color harmonies.

Our goal has always been to create sustainable gift boxes, reusable regardless of the time of year once emptied of their contents.

The advent calendar for 2022 offers 24 specialties of the house presented in a reusable wooden tray. The sweet Bento can be transformed into a beautiful jewelry box. The Collection Box into a tea box.

Assignments: 
Volume design
Illustrative & Graphic Design

PACKAGING DESIGN

"Patisserie, you know, it's not made to feed people, but to offer them sweetness to share." - Gaston Lenôtre

In 2019, Maison Lenôtre revamped its brand platform and identity to establish its new signature "Maison Parisienne de la Gourmandise" and bring a breath of fresh air to this well-established player in the French gastronomic landscape.

Maison Lenôtre contacted us for the complete redesign of its packaging range, with the new objectives of reclaiming the historical know-how of the house and embodying the new brand platform. We aimed to creatively exploit the various tools and possibilities of the brand guidelines to meet the specific objectives of each product line.

The agency suggested translating this new identity into volume to give the new packaging a real personality and unique character, in line with the brand's products. The packaging was crafted with attention to detail, in the choice of materials, and with subtle finishing effects. The packaging guidelines reinforce and enhance the brand's new visual identity, mirroring the delicious creations.

Developed packaging:
Confectionery bags: a simple folding technique of wheat to echo the artisanal side of the brand while being modern. The ears present on the sides of the packaging recall an element of the brand guidelines while contributing to the folding. This clever bag has two possible capacities thanks to its folding method.

Macaron range: the macaron is the icon of Maison Lenôtre, its emblem and pride, redesigning all formats to enhance the product and highlight the multitude of flavors.

Chocolate tablet packaging
Bags, pastry pouches
Gift box for biscuits
Jam range
Product customization rings

Assignments :
Packaging design
Graphic design

COMTESSE DU BARRY – CHRISTMAS 2021

PACKAGING DESIGN

A magical culinary journey !

As every year, Maison Comtesse du Barry entrusted us with the entire creation of its Christmas range.

For 2021, we created a collection inspired by the famous ballet "The Nutcracker".

The tale "The Nutcracker and the Mouse King" and Tchaikovsky's ballet break down the barriers between childhood, dreams, and reality. The success of the tale makes "The Nutcracker" an icon of the Christmas holidays.

The boxes with fairy-tale decorations and magic contain a selection of products with refined and exquisite recipes that have made the Maison famous.

A very colorful collection where each box is different while contributing to recreate the tale of "The Nutcracker": whether it's the characters from the ballet or graphic details of their costumes.

Rediscover all the magic of this tale on our 2021 boxes.

Assignments:
Packaging design
Graphic design

DESIGN PACKAGING

A gourmet journey in an enchanted forest.

As every year, the Maison entrusted us with the entire creation of its Christmas range.

For 2020, we created a magical universe where indulgence and creativity intertwine limitlessly to elevate French terroir in its compositions.

An enchanting gift range with graphic forest decorations that will take the consumer on a gourmet and festive journey. An invitation to escape into this enchanted forest.

Unusual advent calendars, fairy-tale cases, each product is rigorously selected and carefully crafted as an ode to epicureanism to delight and indulge lovers of good taste.

Sweet calendar: behind each tree hides a delicious chocolate to await Christmas in the most delightful way. The calendar stands as a decoration, and each day sees a new tree grow to create an enchanted forest.

Savory calendar: we have the image of the advent calendar where we open each window in the morning upon waking. But why not change the time and discover a little surprise as the evening approaches?

This advent calendar takes the form of a cardboard Christmas tree to assemble, measuring 48cm high. A playful calendar that will fit perfectly into the Christmas decoration. 24 days to wait and as many parcels to unwrap to discover the best specialties of French terroir.

The foie gras, porcini mushrooms, and truffle box: a numbered and limited edition, this box brings together the sweetness of foie gras, the delicate aroma of porcini mushrooms, and the power of truffles in a pyramidal box with an iridescent decor of a contemporary forest.

Assignments:
Packaging design
Graphic design 

GLOBAL DESIGN

Sébastien Blin consulted the agency to develop a packaging identity that stands out from current trends by highlighting the traditional and innovative aspects of his products. He has just created his brand of flavored pasta, made in Beauce, France. His ambition: to distribute his products in all the fine grocery stores in Paris, in a spirit of short and local circuits, as the farm is located 50 km from the capital.

For the creation of the brand name, we opted for an authentic name, both traditional and modern, which incorporates the client's last name. The addition of the term "Maison" inspires craftsmanship and seriousness, without limiting the products to pasta alone.

For the packaging design, we thought of something simple, elegant, and easily identifiable while clearly differentiating from the competition: a signature folding on the top of the packaging that echoes the wings of the mill, as the wheat is ground in a mill in the region. We created product visibility through identitary-shaped windows that naturally integrate into the graphics.

For the graphic aspect of the Maison Blin identity, we continued this alliance of modernity and tradition, working around the simplicity of the recipes. The drawing of one of the ingredients in an engraving style, and graphic color spots symbolizing the other ingredient, blend together to express the brand concept: bi-flavor.

Result: a sleek design and a product deciphered at first glance. This graphic style will be applied to all communication media of the brand.

All the photos were created directly at the Maison Blin farm, in natural light, to maintain the authentic and natural aspect of the brand.

Which ones will you choose?www.maisonblin.fr 

Assignments:
Brand strategy
Naming
Brand identity
Packaging design
Communication media
Iconography
Web design: Webnco

Photographer: Maxime Ledieu
Digital strategy: Webnco

Latest packaging for Maison Blin, a special limited edition for the Paris 2024 Olympic Games !

This creation perfectly complements the range, celebrating the Olympic spirit and French know-how.

GLOBAL DESIGN

APERITIF KITS combining spreads and crackers with a gourmet tasting ritual for food lovers. 

The goal was to develop packaging with a strong identity that reflects an original and innovative concept of ready-to-eat appetizer products.

A shape and design of the packaging that emphasizes its uniqueness, making the kit both practical and aesthetic, yet almost playful. Designed for a wide audience and portable wherever desired, at home, with family or friends, on adventures like a nature picnic, etc. A gift-packaging for a genuine pleasure purchase, inviting sharing and conviviality.

Each APPETIZER KIT includes a flavor combination of biscuits, spreads, and condiments. The products are stored in three glass containers accompanied by two wooden spatulas. The cardboard case is adorned with custom illustrations, featuring three inviting openings and a practical handle for easy transportation, in complete harmony with the portable nature of the kit.

Our agency also designed a tasting tray to elegantly accommodate the three festive preparations that accompany the aperitif drinks, for a true moment of relaxation and culinary pleasure.

These kits, distributed in wine shops and gourmet stores, come in three artisanal recipes (fish, meat, and vegetable) emblematic of the terroirs. Three references, three epicurean illustrations, and a "good mood" color code to present each recipe, each combination...

Distinct kits with a cohesive overall identity, inviting discovery of all the "flavor symphonies."

Assignments:
Brand identity
Packaging design
Product design

COMTESSE DU BARRY - CHRISTMAS 2019

DESIGN PACKAGING

As every year, for the holiday season, Maison Comtesse du Barry entrusted our agency with the entire creation of its Christmas range, from packaging to merchandising and product catalog design. A delicious collection that invites you to step into an exquisite universe...

Creation of the shape of the box adorned with custom illustrations on the Christmas theme. Exploration of a colorful, festive, and refined universe for the entire range of foie gras, terrines, etc. 

Design of a graphic and gourmet Advent calendar, depicting a city scene with 24 small illuminated windows to open, each containing a selection of chocolates.

Creation of the corporate gift catalog, consistent with the theme developed on the boxes.

Window display design: the voluminous graphic design becomes a glorified display in golden metal with touches of red.

Assignments:
Packaging design
Edition - Product catalog creation 
Window display design

PACKAGING DESIGN

TMall and Bonjour Brand commissioned us to create gift boxes for the Moon Festival.

The agency ventured into new frontiers by collaborating to showcase new products co-created by France and China. The goal of this box was to appeal to the new middle class, consisting of 200 million young Chinese consumers, to bring them surprise and innovation with a French touch. A targeted communication strategy with the support of the Alibaba Group was implemented to optimize traffic and appeal to the young Chinese generation.

Celebrated in mid-autumn, the Moon Festival is one of China's most important celebrations. Symbolizing unity and gathering, it is also when mooncakes are exchanged. In designing the box, it was important for it to be suitable for both a parade organized by Tmall and for consumers enjoying mooncakes. Therefore, our agency decided to blend modernity and tradition by creating a chic and luxurious box.

To highlight this festive day, we made the moon our muse to carry our box. It is wire-shaped, lightweight, and rigid; its golden metal design reveals the strong identity of this creation before revealing its contents unexpectedly. Inspired by the greatest Parisian Haute Couture fashion shows, this box is carried by hand to give its owner a determined and modern look. The final touch of leather contrasts with the modern design of the box and gives it the attributes of a "luxurious" accessory, targeting a young audience.

Assignments:
Packaging design

PACKAGING DESIGN

For over a century, the Maison Comtesse du Barry has grown and evolved through the ages. This year, it celebrates its 110th anniversary. These many beautiful years have been dedicated to thinking, designing, creating, and offering high-end French gastronomic delicacies. To mark its 110th anniversary, the Maison entrusted our agency with numerous gourmet and festive creations (from packaging to displays) for the delight of its customers.

Echoing the precious Art Deco motifs, symbols of the festivities of the 1900s, the 2018 Christmas collector’s boxes open up to a world of elegance that pairs extraordinarily well with the brand's iconic delicacies.

Gabrielle Box :
Creation of a prestige box to pay tribute to Madame Gabrielle Dubarry, the founder of the Maison: Gabrielle, an exceptional foie gras imagined in a limited edition. This signature foie gras is presented in a prestigious case, the "Secret Chest".

Terrine Box :
Undoubtedly, the magic of the holidays is found in its entirely redesigned terrine collection, featuring a drawer set with Art Deco decor.

Advent Calendar :
Time unfolds day by day, revealing a new surprise every morning... To make waiting for Christmas a true gourmet pleasure, we designed a graphic and gourmet calendar that takes the shape of a boutique as one might have found 110 years ago. This calendar opens up to reveal all its delicious secrets…

To enhance the element of surprise, each calendar contains a winning ticket.

Assignments:
Packaging design
Christmas display Design
Production follow-up

GLOBAL DESIGN

Claire and Aurélien knew nothing about cocoa until they decided to travel to Colombia. There, they discovered the richness and diversity of cocoa beans. Far from industrial chocolate, they embraced the "bean-to-bar" principle (meaning from the bean to the chocolate bar). They roast, crack, winnow, grind, and conch the cocoa beans right in their shop in Marseille to produce their own range of chocolates. This couple focuses on homemade chocolate, offering an explosion of flavors in a single bar.

Directly from Colombia, Claire and Aurélien reached out to the agency to support their project. Our mission was to develop the brand’s overall design.

Why the name LA BALEINE À CABOSSE?
It means “The Whale with the hump” in French. “Bosse” means hump and so by mixing it with the word cacao you get “Cabosse”.

On their way back from visiting cocoa plantations in Tumaco, they had the chance to see humpback whales. Their shape immediately reminded them of the cocoa pods they had fallen in love with. This is how LA BALEINE À CABOSSE was born, a legendary creature that roams the Pacific waters in search of ships laden with cocoa. “It is said that those who see it from the coast are promised a fabulous harvest the following year.”

In creating its identity, our agency brought LA BALEINE À CABOSSE to life, carrying on its back its journey through various regions of Colombia, an emerging star in exceptional cocoa. Warm colors and raw materials make the whale both artisanal and modern. The identity concept needed to break with traditional chocolate and confectionery codes.

The design of the chocolate bar was created to enhance the brand's story. We worked on a thin, wavy shape that allows for easy cutting and a pleasant mouthfeel.

The packaging was designed with a simple fold, without glue, and decorated with the ambiance and scenery of Claire and Aurélien's fabulous journey through the regions of Cordoba, Arauca, and Tumaco. Three regions, three terroirs, and three vintages with distinct olfactory and taste notes.

To better respect the environment, the box was also designed without glue. It features an integrated handle for easy transport. A box to give as a gift or to keep for oneself, to be filled with the brand’s products.

The boutique’s universe is vibrant and very colorful, mixing raw materials with color blocks in perfect harmony with the brand's identity codes.

Assignments:
Brand strategy
Brand identity
Packaging design
Culinary design
Communication materials 

PACKAGING DESIGN

CHRISTMAS GIFT BOX AND ADVENT CALENDAR

A specialist in fine gastronomy, Maison Comtesse du Barry is renowned for offering a wide range of terroir products and foie gras specialties.

Christmas is the time when we give cards, letters, and gifts that we wrap. Through the art of giving, we tell our loved ones that we love them. Maison Comtesse du Barry wanted to develop an unforgettable range of Christmas gift boxes, worthy of this great moment.

For 2017, Maison Comtesse du Barry embraced the wonderful world of origami, a theme that aligns with its artisanal heritage and its two fundamental values: gastronomy and aristocracy. Originally, origami was created with quality materials by aristocrats who wished to distribute gifts to express their goodwill to the recipients.

Our agency designed the range of Christmas gift boxes by crafting refined, chic, and gourmet origami, like a present waiting to be unwrapped. Staying true to the image of the brand’s institutional boxes, we created a blend of colors and luminous effects in the Christmas spirit.

This concept extends to the sleeves, ribbons, press kit, and notably, the Comtesse du Barry Advent Calendar, the first for the brand. We chose to design a striking shape that aligns with the main theme. The calendar unfolds to reveal its entire graphic design and surprises in the manner of a chic and gourmet origami. Behind each window, a sweet treat patiently awaits to be enjoyed each day.

Assignment:
Packaging design

GLOBAL DESIGN & COMMUNICATION

The Korean conglomerate SPC is primarily present in the food sector, particularly in bakery and confectionery, and owns brands like Paris Baguette, Paris Croissant, and Shany. The group entrusted us with the overall design of their most premium brand, which has over twenty stores in Asia and around the world: PARIS CROISSANT. Our mission was to infuse our own premium touch and French culture into all communication materials.

Creation of a new identity for the PARIS CROISSANT Brand:
Paris, being the French capital of bakery and pastry, inspired us to draw from the style of old Parisian bakeries to establish the new identity of PARIS CROISSANT. The typography was crafted to embody both tradition and modernity. The wheat symbol integrated into the design further enhances the brand's universe. It was graphically designed in various ways, including a motif adaptable for print communication, packaging, and spatial design. Different logo variations were created for each communication medium to establish a strong and cohesive identity.

Creation of a new packaging identity with our concept: The Art of French Living:
The French share a lifestyle inherited from their culture. They enjoy strolling, admiring monuments, sitting at a café terrace, and shopping. Visiting PARIS CROISSANT is immersing oneself in French culture. It's about taking the time to savor a delicious pastry in a setting that instantly transports you to the heart of the French capital. It's about exploring the city through specially designed packaging that resonates with the brand's universe.

We extended this new packaging concept and merchandising to seasonal themes such as Christmas and Valentine's Day, selecting the most appropriate monuments for each theme. To ensure coherence between the new brand image and the stores, the SPC group also entrusted us with decorating a flagship store in Seoul's French quarter : Seorae.

Assignments:
Branding strategy
Brand identity
Packaging design
Merchandising
Communication materials
Boutique layout design

GLOBAL DESIGN

As true partners of La Maison du Chocolat, our agency regularly develops comprehensive concepts (from packaging to merchandising) to energize its network of more than forty boutiques in France and abroad.

THE REINDEER OF CHRISTMAS:
For Christmas 2013, we created a theme that inspired the master chocolatier for his piece and was reflected in the packaging and merchandising. This theme revolves around the story of Rudolph the reindeer, who, along with his companions, embarks on a magical Christmas journey.

Assignments:
Creation of an animation theme
Packaging design
Window display & boutique scenography design
Technical development
Manufacturer recommendations
Production follow-up

PACKAGING DESIGN

TREATS AND DELICACIES

For this range of confectionery, we created an identity design utilizing the "M" of La Maison du Chocolat to produce a pattern and a collection effect.

Assignments:
Packaging design
Graphic presentation
Production follow-up

PACKAGING DESIGN 

DUO SETS 

Creation of original wrapping for each coffret (orange, coffee, etc.) while maintaining a unified illustration style to produce a cohesive range effect.

Assignments:
Packaging design
Graphic design
Production follow-up

PACKAGING DESIGN

WHITE DAY AND SPRING BOX

A delicate, refined, and clean design for the box, featuring a pearly white background, reminiscent of the Japanese holiday on March 14th.

Cherry blossoms from Japan reference the season, love, and the exclusive chocolate recipe (cherry blossom ganache and tea).

Assignments:
Packaging design
Graphic design
Production follow-up
Photo copyright: Caroline Faccioli

PACKAGING DESIGN 

CAVIAR AND VODKA GIFT BOX

Our agency developed an ephemeral end-of-year gift box exploring new taste territories.

An elegant, round box dressed in black printed paper, echoing the graphic codes of an exceptional product: caviar. The goal was to spark curiosity and offer clients a new tasting experience.

Assignments:
Packaging design
Graphic design
Production follow-up

DESIGN MERCHANDISING

HOMEMADE GIFT SETS

Creation of a concept centered around the ribbon for the interior and exterior presentation of institutional gift boxes.

Assignments:
Concept creation
Window display design and boutique scenography
Technical development
Manufacturer recommendation
Production follow-up

DESIGN MERCHANDISING

TAMANACO 

Creation of a concept using the world map to represent the "initiatory journey into the origins of ganaches" highlighted by the new Tamanaco range.

Assignments:
Concept Board
Window display design and store scenography
Technical development
Manufacturer recommendation
Production follow-up

GRAPHIC IDENTITY & PACKAGING

Graphic expression of the concept "one drop is enough" for a custom culinary aroma brand consisting of fifteen references.

Assignments:
Logotype & Graphic identity
Packaging design 
Printed materials

GLOBAL DESIGN & COMMUNICATION

Creation of a graphic code that reflects the two specialties of the famous butcher, known as the "meat sculptor" (maturation and cutting), and his premium positioning (gold and dark granite). Implementation of this identity across all platforms. Design of a unique packaging based on the traditional kitchen towel with the aim of giving it a second life to the consumer.

The three shops:

- 172, avenue Victor Hugo 75116 Paris
- 43, Rue du Cherche-Midi 75006 Paris
- 4, rue Maurice Bokanowski 92600 Asnières sur Seine

Assignments:
Graphic identity
Logotype
Graphic & Visual charter (photographer Eric Deniset)
Publishing
Packaging design
Press releases
Website
Commercial architecture