LA BALEINE A CABOSSE - GLOBAL DESIGN
Claire and Aurélien did not know anything about cocoa until the day they decided to travel to Colombia. They discovered the richness and the variety of cocoa beans. Far from industrial chocolate, they threw themselves into the “bean-to-bar” concept (which means “from the cocoa bean to the chocolate bar”). They roast, crush, winnow and grind the cocoa beans within their store in Marseilles (France) to produce their own range of chocolates. The couple, passionate about their new profession, emphasize on homemade chocolate. In one chocolate bar, there is an explosion of flavors.
It is directly from Colombia that Claire and Aurélien contacted the 2S Global Design agency to help them for their project. Our mission was to develop the global design of the brand.
Why is the brand named La Baleine à Cabosse? (which means “The Whale with the hump” in French. “Bosse” means hump and “Cabosse” means cocoa bean.) In Tumaco, when coming back from a tour of cocoa plantations, the couple saw humpback whales. Their shape immediately reminded them of cocoa beans. That is how La Baleine à Cabosse was created, a legendary creature that traverses the Pacific waters looking for boats filled with cocoa. Apparently, if you see one of these whales from the shore, you are guaranteed to have a spectacular crop the following year.
By creating the identity of the brand, we brought life to the whale “à cabosse” who carries on her back trips from different regions of Colombia, the rising star of exceptional cocoa. The warm colors and raw materials make La Baleine simultaneously traditional and modern. The concept of the brand’s identity had to break with the traditional codes of chocolate factories and sweet stores.
The design of the chocolate bar was made so as to reinforce the story of the brand. We created a thin and wavy shape, making the squares of chocolate easy to cut and enjoyable to eat.
The packaging was conceived without any glue. It is a simple folding decorated by the atmosphere and the decor of the couple’s fabulous trip to Cordoba, Arauca and Tumaco, different regions of Colombia. 3 terroirs, resulting in 3 different flavors.
Still in an environment-friendly way, the box was also designed without any glue. It has the particularity of having an integrated handle to facilitate its transport. A box to offer or for oneself to compose with the products of the brand.
The universe of the store is shimmering and colorful, combining raw materials and different flat tints in harmony with the identity codes of the brand.
COMTESSE DU BARRY CHRISTMAS BOX AND ADVENT CALENDAR 2017 - PACKAGING DESIGN
Being a gastronomy expert, Comtesse du Barry is renowned for its large choice of local products and foie gras specialties.
Christmas is that special time of the year in which we give cards, letters and presents that we wrap.
Through the art of presenting gifts, we tell our loved ones how much they mean to us. Comtesse du Barry wished to develop a range of unforgettable Christmas boxes that would be up to this moment.
In 2017, Comtesse du Barry immersed in the wonderful world of origami. This theme corresponds to its traditional inheritance and its two fundamental values: gastronomy and aristocracy.
Originally, origamis were made with quality materials by aristocrats who wished to present gifts that would show their benevolence to their addressee.
We conceived the range of Christmas boxes by developing a refined, chic and gourmet origami, like a gift that one would unwrap.
In perfect harmony with the institutional boxes of the brand, we created a combination of colors and luminous effects with a Christmas spirit.
This concept is developed on envelopes, ribbons, the press box and in particular the Comtesse du Barry Advent Calendar. The latter being an innovation for the brand, we chose to develop a noteworthy shape, linked to the main theme.
The calendar unfolds to reveal all of its graphics and its surprises in the style of a chic and gourmet origami.
Behind each square, a candy sagely awaits to be savored each day.
PARIS CROISSANT - GLOBAL DESIGN
GLOBAL DESIGN AND COMMUNICATION
The SPC Korean group is an entity which mainly operates in the food industry, notably in the bakery and confectionary sectors and holds the Paris Baguette, Paris Croissant and Shany brands.
It entrusted us with the global design of their most premium brand, which counts more than 20 shops in Asia and worldwide: Paris Croissant.
Our mission relied on bringing our premium French touch to all of its communication medium.
Creation of a new identity for the Paris Croissant brand:
Paris being the French capital of bakery and pastry, we drew our inspiration from the ancient Parisian bakeries’ style to conceive the new Paris Croissant identity.
The typography has been refined through two approaches: tradition and modernity.
The wheat symbol is included to reinforce the brand’s universe. It has been graphically designed in several ways, including a pattern, which can be used either in print communication or in space design. The different versions of the logotype have been conceived for each communication medium to create a strong and coherent visual identity.
Creation of a new packaging identity:
Our concept: the French art de vivre. French people share a way of life inherited from their culture. They appreciate wandering, looking at historical monuments, having coffee, going shopping…
Going to Paris Croissant means stepping into the French culture. It is about taking the time to taste a good pastry in a decor that is built to immerse you in the heart of the French capital. It implies engaging oneself in tourism and discovering the city through the packaging specifically conceived to match with the brand’s universe.
We declined this new packaging and merchandising concept for the Christmas and Valentine’s Day festivities, selecting the most accurate monuments for each theme.
To establish coherence between the new brand image and the boutiques, SPC also entitled us with the decor of a flagship boutique in the French neighbourhood of Seoul: Seorae.
LA MAISON DU CHOCOLAT
As true partners of Maison du Chocolat, we regularly develop global concepts (from packaging to merchandising) so as to energise a network of over 40 stores located in France and abroad.
For Christmas 2013, we designed a theme that inspired the Master Chocolate-maker's seasonal creation and that ran throughout the packaging and merchandising.
It followed Rudolph and his fellow Reindeer as they leapt into the magic of Christmas.
Creation of a motion display theme
Window display design and store scenography
Treats and Delicacies
Creation of a graphic identity for this range of delicacies building the concept around the 'M' of 'Maison'.
Creation of an innovative labelling for each set (orange, coffee, etc.) while maintaining unity in the imagery so as to convey the effect of a range.
White Day and Spring Box
A delicate, elegant and simple box on a pearly white background, named after the Japanese festival of 14 March.
The box features cherry blossom flowers that evoke the season, love and the exclusive recipe of these chocolates (tea and cherry blossom ganache).
Photo copyright: Caroline Faccioli
Caviar and Vodka Box Set Development of an ephemeral box for the Christmas period based on new territories of tastes.
A round and elegant case outlining the graphic codes of an exceptional product: caviar.
Adorned with a black embossed paper, the objective was to awaken curiosity and offer the customers a new tasting gesture.
Home-made gift sets
Creation of a concept around ribbons for the interior and exterior presentation of corporate gift sets.
Shop Window and Scenery design
A concept drawing on the world map to illustrate the idea of a “rite of passage journey across the origins of ganache truffle”, offered by the new Tamanaco range.
Window display design and store scenography
ABANICO - CHOCOLATS DE CRÉATION
Global design conceptualisation built around the fan (abanico in Spanish) to bring to the fore their online brand, its exclusive distribution network and to express their leitmotiv, "l'art de la dégustation", the art of tasting.
Artistic direction for website and blog
ARÔMES & GOURMANDIZ
Graphic identity and packaging
The expression through imagery of the concept “one drop is enough” for a tailor-made culinary flavourings brand, made up of fifteen separate items.
Logotype and graphic identity
YVES-MARIE LE BOURDONNEC - CRAFTSMAN BUTCHER
Creation of a graphic convention (in gold and dark granite) which conveys the two specialities of the famous "meat sculptor" (maturation and cutting up), as well as his premium positioning. Rendering this identity across all media types.
Unique packaging concept, breathing new consumer life into the traditional dishcloth.
The three shops can be found at:
- 172, avenue Victor Hugo 75116 Paris
- 43, Rue du Cherche-Midi 75006 Paris
- 4, rue Maurice Bokanowski 92600 Asnières sur Seine
Graphic and visual charter (photographer Eric Deniset)
TUBIC - TOTEM TRAVELLER FLASKS
Design of sampling flasks for spirits, oils, rare vinegars and spices, aimed at professionals and easy to transport and personalise. Creation of the brand name "Totem", a unique yet universal ritual object evocative of travel and discovery.
Logotype and graphic design
Decor and communication design (commercial publishing)