ARC INTERNATIONAL - ZENIX


 

BACCARAT - MYSTIC CRISTAL

Operational Communications -Packaging Design and Merchandising

Conceptualisation of the communications strategy for the launch of the innovative high-resistance material, ZENIX. A journey into the world of imaginative tableware creation.  
The design concept, inspired by natural plants and minerals, reflects the combination of beauty and strength.

Assignments:
Communication strategy
Artistic direction & iconography
Professional publishing charter
Signage, POS materials & Packaging


Design Merchandising

A concept which brings together the codes of the season (Spring) and the “Mystic Cristal” collection to provide displays for the corner windows of major shops (on Boulevard Haussmann) and bring to mind the “cabinet of curiosities” spirit of the shop windows.

Assignments:
Concept board
Store scenographies
Decor Styling
Laying out of productions