ARC INTERNATIONAL - ZENIX

EVENT PACKAGING DESIGN

French textile industry player since 1842, Dormeuil creates fabrics of exceptional quality. A privileged partner of the greatest couture houses, the House offers 3,000 innovative products for exceptional made-to-measure creations. On the occasion of the brand's 180th anniversary, a new fabric quality is launched with a highly premium positioning.

To celebrate this innovation, Dormeuil tasked our agency with developing an event box that would convey the brand's DNA and values: excellence, luxury, creativity. The House desired an object that was both luxurious, aesthetic, practical, and sustainable. We then created a design as luxurious as it was clever to present the fabrics of this new collection.

Instead of laying them flat as is often done, we wanted to bring these fabrics to life by giving them a role in the overall design of the box. The samples are presented on hangers so that the client can see the entire collection at a glance and feel the quality of the fabrics by handling them as desired. This presentation also nods to the future garments created from these exceptional fabrics, which will be hung on hangers.

The matte lacquered wooden rack, covered in hot-stamped gold and gold metal, transforms into a handle when the lid is placed on top. A finish worthy of the luxury fabrics presented in the box.

2S Global Design agency also defined Dormeuil's graphic identity by creating a unique brand block for the event and an independent pouch with a cutout in the shape of the Dormeuil 'D' to protect the fabrics before they are hung on hangers.

Assignments:
Packaging design
Graphic identity

BACCARAT - MYSTIC CRISTAL

OPERATIONAL COMMUNICATIONS PACKAGING DESIGN & MERCHANDISING

Conceptualisation of a communication concept for the launch of the new ultra-resistant material ZENIX, entering traditional tableware manufacturing and targeting both professionals and individuals.

The concept, built around vegetation and minerals, evokes the combination of aesthetics and durability.

Assignments:
Communication strategy
Artistic direction & iconography
Professional publishing charter
Signage, POS materials & Packaging

MERCHANDISING DESIGN

Concept mixing current trends, Spring, and the "Mystic Crystal" collection to animate the corners of department stores on Boulevard Haussmann and evoke the spirit of "cabinets of curiosities" in the window displays.

Assignments:
Concept board
Scenographies
Decor Styling
Arrangement of scenes