OBJECT DESIGN
PACKAGING DESIGN

NIKKA FROM THE BARREL BOX

An iconic whiskey from the Nikka distillery, From The Barrel is an extremely complex blended whiskey created for its richness and full flavour.
It’s daring. It’s compelling. It’s imposing.
The agency created this second-life packaging to match its image. The bottle is placed in a stainless-steel case that turns into an ice bucket and can be reused indefinitely.

Box launched as a limited edition.

Assignments:
Object design
Packaging design 

PACKAGING DESIGN

The art of enhancing an iconic product.

Considering this innovative material and production process, molded cellulose appeared to us as the ideal technique to highlight this iconic product from the Nikka brand.

The possibilities offered by this technology are vast. The mold itself will outline the purpose of the product. The packaging becomes the silhouette of the Nikka From The Barrel bottle.

In addition to the fully recyclable material, the challenge was to introduce aesthetics into this new technology.

With an unparalleled signature, this packaging elevates the originality of the blended whisky with its iconic design.

Available at “La Maison du Whisky."

Assignments:
Object design
Packaging design 

HÉRIOSE – FRENCH WHISKY

We were approached by Maison Boinaud to bring a breeze of change in spirits field, while keeping French traditions. This century-old House of Cognac has taken on the task of launching a French whisky distilled in a “charentais” pot still.

We started to think up the universe of this new brand. One-of-a-kind whisky, connected to the “savoir-faire à la française” but breaking the rules: a genuine single malt whisky with a bold and unabashed spirit.

Introducing the concept: the “French twist”, shaking up the heritage to bring out the unexpected.

The “French twist” concept is audacious through its shapes, styles, combinations, and materials, allowing it to convey the vision of tomorrow. The brand has fun with contrasts, embracing them and raising them: heritage & modernity, independence & conviviality, genuineness & boldness.

The brand world is a perfect balance of all these elements, a mix that is unexpected, twisted yet elegant.

This new brand needed an unrivaled name, it’s our move to find it: Heriose is born. Heriose combines the words ‘héritage’ and ‘oser’ (to dare): promoting its heritage, daring to reinvent it. Far removed from Scottish landscape and Irish ditties, this whisky is rooted in Angeac-Champagne the heart of the vineyards in south-west France.

Running with this concept, the glass bottle design is unveiled. The bottle brings to light the keystone of the brand.

With a square base and rounded shoulders, the Heriose bottle has character. We’ve dared to mix two styles, two eras, to reinvent the classics of French glassmaking.

This sumptuous and sparkling cut, for which French glassmaking is famous, has been taken further and modernized by Hériose with graphic crisscrossed lines.

A unique twist for a signature bottle.

The Heriose logo must state his difference clearly and loudly. Divided in 3 lines and mixing several typographies, the bold logo is standing strong and elegant.

The imagery and the visual identity guideline highlight the mix of materials, textures, and atmospheres to bring the unexpected. Heriose play the ‘mix & match’ card.

We can’t say brand launching without saying communication! We then invented a whole graphic and semantic universe for Heriose. Writing the brand manifesto, the brand book, the press releases, and the booklet texts. We defined a brand tone of voice that is offbeat but respectful, seasoned but young, open minded but consistent. The tone is friendly for the customer, he’s invited to share a unique experience and to break the rules. A twisted layout that makes Heriose stand out and refined.

Heriose is one-of-a-kind, an unparalleled whisky in every aspect of communication.

“Taste it. Share it. Twist it. Join the philosophy of Heriose, the French whisky.”

Agence 2S assignments:
Brand concept
Brand strategy
Name
Glass design
Corporate identity
Packaging design
Brand book
Iconography
Design & writing

CAMUS COGNAC DARK & STORMY

 Maison Camus has created Dark & Stormy, a unique cognac born from a historic storm on the Island of Ré.

The island, located not far from the Cognac region, occasionally experiences storms of such magnitude that the ocean water reaches the vineyards. The calcareous and sandy soil is then temporarily saturated with salt and minerals. In 2010, a great storm occurred and Camus used the grapes harvested that year to produce a cognac of exceptional maritime character. To tell this extraordinary story, we worked with illustrator Yroslav Shkriblyak, who captured the impetuous spirit of the ocean on the label and packaging.

This illustration shows each element of the island naturally displayed.

To create the packaging, we imagined the primary and secondary packaging as a second skin, bringing a unique sensory experience to this exceptional cognac.

Assignments :
Corporate identity
Illustration
Primary and secondary packaging design

PACKAGING DESIGN

This estate established on Antiparti soil was founded by Albert Mizael in the 1960s. His children including Guy Mizael took the reins in 2000. Together they have completely restructured the vineyard and brought fresh momentum and ambition to this family-run estate.

The agency was hired to design the visual identity of La Villa Angeli wines used in
5 liqueurs in miniature format as well as 3 boxes offering a range of presentation techniques to showcase the style of these iconic liqueurs with packaging to match.
A way to promote Corsican liqueurs in an original and premium way, far removed from the old clichés.

Three-liqueur gift box (Clementine, Myrtle, Lemon). A fun and practical gift box that tourists can easily take back home with them for a souvenir of the “isle of beauty”.

Four-liqueur gift box
(Clementine, Myrtle, Lemon and Citron) 
Designed with merchants in mind, this premium gift box can be presented in a number of ways depending on how it is folded. Unfolded to its fullest extent, all four liqueurs are on proud display. In its multiple configurations, the box can also be presented in rectangular, triangular or rhombus form.

Five-liqueur gift box (Clementine, Myrtle, Lemon, Citron and Eau de vie)
With B2B in mind, the agency gave this box
a dual purpose. Thanks to the lid design,
the box can be turned into a display to perfectly showcase all five bottles.

Assignments:
Adapt the existing brand identity to the miniature format 
Packaging design

GLOBAL DESIGN

Amidst the lands formerly occupied by the famous William the Conqueror, Duke of Normandy, King of England, two childhood friends have decided to launch their spirits brand. They came to the agency to help
them create a complete brand image. 

In the Swiss Normande and in Calvados,
the two friends produce unique Organic gins.
In their respective priory and Abbey gardens, they grow the ingredients they need for their production.

Passionate about the history, environment
and beauty of the different landscapes in this region, the two partners wanted to find the expression of these noble places and their unique flavours. 

It’s called Conquérant Spirits and bears the brand image and its graphic design with flair. A design reflecting the strength and character of the glorious historical figure that it celebrates. 

Assignments:
Brand strategy
Naming
Brand identity
Packaging design

CHAMPAGNE AYALA - LE BLANC DE BLANCS 2012

PACKAGING DESIGN

The quintessential Chardonnay, the emblematic grape variety of the Maison d'AYALA.

Great aromatic freshness, silky texture and pure line: the codes of the AYALA Champagne style are perfectly embodied by the new identity of the House's emblematic cuvée, LE BLANC DE BLANCS 2012, both in terms of its organoleptic characteristics and its packaging.

LE BLANC DE BLANCS 2012, an identity wine within the AYALA Champagnes range, stands out for its new appearance: a transparent bottle with an exclusive shape of the House, a round label design improving the readability and visibility of the bottles as well as an innovative new case design.

A new exclusive block of this cuvée has been specially created to strengthen the identity of this emblematic reference in the range.

Declination of this identity on other communication media.

Assignements :
Graphic identity of the cuvée
Creation of the packaging
Declination of the identity on a communication support (mood photos, press announcement, press kit, product sheets)

MUMM CHAMPAGNE - PACKAGING DESIGN

PACKAGING DESIGN

Faithful to its pioneering spirit, Mumm reinvents its iconic bottle through an avant-garde design. The Mumm Grand Cordon bottle thus enhances the Pinot Noir, the House's emblematic grape variety.

The objective of this box set intended for the press and companies was to sublimate and make the bottle design easily identifiable by respecting the brand's DNA

Creation of a sober packaging in the codes of luxury, the red ribbon embedded in the bottle of the Grand Cordon vintage can be seen through a window dug on the front of the closed box. It opens like a drawer to reveal, on a red background, the emblematic champagne of the Mumm House, which remains attached to the motto of its founder George Hermann Mumm: "Only the best".

Printing on soft touch matt black paper, embossing, hot foil stamping, selective varnishes.

Inside the red packaging on gold polyester paper to give depth to the red.

Assignments :
Packaging design
Graphic design
Production monitoring

PACKAGING DESIGN

Excellence Rhum, a family company, honors the authenticity of rums from all over the world and the expertise of traditional distilleries.

For the creation of its "COLLECTION" range, we have established a brand identity and a graphic universe for the 4 first aged rum cuvees with strong tasting notes.

Our concept, based on strong elements from the 4 Caribbean islands, illustrates the history and the identity of rum varieties.

The selection of typical elements from each local culture has enabled us to represent each cuvee with an animal as an ambassador and a symbol of each island.

The use of vivid colors in delicate engraving illustrations gives to the range a real authenticity with a touch of modernity. The colors have been selected so as to highlight the different color and origin of each rum.

Assignments : 
Brand identity and graphic universe   
Packaging Design                         
Manufacturing follow-up

PACKAGING DESIGN

SAINT JAMES agricole rums, famous all over the world for their exceptional quality, are the fruit of a long history of passion, know-how and expertise which started in 1765.

Elaborated from fresh pure sugarcane juice, SAINT JAMES rums have been accredited the Martinique A.O.C. ( Appellation d’Origine Contrôlée/Controlled Designation of Origin) which ensures their quality and their intimate link with the planting terroir.

Our mission was to create a packaging common to the three different SAINT JAMES references. The packaging size was adapted to the Long Island 70 cl.  This packaging had to value the SAINT JAMES brand and to drive purchase intent across the various distribution networks: GMS, Wine merchants, Export (Duty-free).

We created a sober packaging following the codes of the luxury sector,  with a window in the box which lets the front label of the brand readable. The graphics are consistent with the packaging of the 3 decanters so as to create a range effect. The window was designed shifted and overflowing on the side of the packaging to give an identity to the packaging and emphasize the shape of the bottle.

A "Neutral" marking in a way that it is adaptable on the 3 references. - printing on matt black paper: embossing, hot gilt, selective varnish. The inner packaging was lined with gold to sublimate the color of rum drinks.

Assignments : 
Graphic & packaging design     
Manufacturing follow-up

GLOBAL DESIGN AND COMMUNICATION

Aikan is a whisky distilled and matured in France and in Scotland, which then crosses the ocean to arrive up to the Caribbean sea.
It is on the Martinique island that the distillation is pursued, nearby a water source flowing from the Pelée mountain.
There, the whisky ages in oak barrels in JM’s rum distillery wineries.

Aikan means « wedding » in Arawak, which was the language of the first Amerindian in Martinique.
We chose that mixing would be the key element to create the visual identity of the brand, which will be applied to all of its communication medium.
Aikan’s identity is the result of two climates and also two different times, finding its inspiration in the Amerindian era, the first ones to arrive in Martinique.

We put forward the union between these different universes, which intertwine through an illustration simultaneously ancient, contemporary and representative of the cultural union between Europe and Martinique.
The logo, which represents an Amerindian hairstyle with feathers, also incorporates a lily flower, an explicit reference to the union of these cultures.

We also added a reinforced and hidden message at the back of the facing: the representation of the union between a European woman of that time and an Amerindian man.
This is the symbol of the authentic union of two cultures (printing of a double-sided adhesive label).

Assignments:
Brand strategy
Brand identity
Packaging design
Communication mediums
Iconography
Motion design

AIKAN INTENSE: THE FIRST WHISKY AGED IN GRAND ARÔME RUM CASKS!

Aikan, a favourite among lovers of rum as well as whisky for their whiskies distilled in Scotland then aged in Martinique.

We are delighted to unveil the fourth product in the range: Intense Rhum Barrels, a distinctive whisky with especially prominent notes of tropical fruits and French pastries.

Assignments:
Brand identity
Packaging design
Illustration colouring

From the Barrel (NFTB)

We redesign the box for each new edition.

The design
When designing the box for this Japanese whisky which has an alcohol content of 51.4% and is a best-seller in France, we went for a modern and masculine look in harmony with the bottle/vial. 

The packaging
The box itself is similar to the Nikka Box, with its discreet facing that delivers a surprising effect. When opened, part of the packaging pivots to reveal the bottle, pouring spout and glasses.

Nikka – Coffret Pure Malt

Pure Malt Spice Rack Trilogy is a real tribute to these 3 whiskies, assemblies of Yoichi and Miyagikyo single malts. This collector trilogy is the last opportunity to taste the most peated whiskies of Nikka’s range.

The Box offers 3 Pure Malts in a wooden spice rack, made specially for the typical shape of these bottles, reminding us of the spice racks we can find in kitchens, with 3 spoon pods which are very practical to not mix the whiskies together while tasting them.

Once they are emptied, the bottles can be useful for keeping all sorts of ingredients, like olive oils, exotic spices or even homemade syrups.

Pure Malt – Red – Black – White

The challenge is to find a way to differentiate the three products with a surprising effect for each new edition. 

The Japanese pattern
While the packaging remains the same, each whisky has a specific Japanese pattern that customises its appearance.

The tasting box
The box features a different cover for each product to create differentiation. The pattern can be seen via a window on the facing.

The tasting set
Design of a wooden serving board that fits seamlessly into the box door, with a rounded end to make it easier to hold. 

PRODUCT CASE PACKAGING DESIGN

Offering a bottle becomes an art with this packaging design, faithful to the product's identity, a mix of discovery and origami.

Assignments:
Graphic identity
Illustration
Graphic design and packaging

Miyagikyo - Yoichi - Taketsuru

Two different folds for two different distilleries: Miyagikyo & Yoichi
Taketsuru, a combination of the Miyagikyo & Yoichi folds, since it is a blend of these two whiskies.

12 Years Old

An “old school” imposing box that matches the design of this 12 years old whisky bottle. 

PACKAGING DESIGN

Visual identity and packaging of the Ayala Rosé No. 8 unique vintage

Our aim was to create a visual identity and packaging that expressed both the values of a great champagne house and the intrinsic qualities of an exceptional wine. That is why we have set up a relationship between the container (packaging design) and the content (the wine) to build our creative concept.     No. 8 was selected to reflect the rarity, excellence and precision that typify this special vintage. The sensuous curves of the packaging, the bottle and the label all emphasise refinement, elegance and femininity, which are the signatures of the cellar master Caroline Latrive.

The light, ethereal and festive characteristics of the Art Deco patterns are a nod to the 1920s, the golden age of Ayala. The fresh colours and voluptuously curved geometric shapes have been selected to create brand codes that are easily recognizable and applicable to all publicity material.
The chalk colour and textured paper are evocative of the limestone of the precious terroir and its features.

Assignments:
Visual identity of the vintage
Creation of box volume
Application of the identity to publicity materials (ambience photograph, press announcement, bags, press file, flyers, window dressing materials)

SIX-YEAR OLD VINTAGE VIRGINIE T. CHAMPAGNE

VISUAL IDENTITY AND PACKAGING DESIGN

For VIRGINIE T., her own brand of exceptional mature vintages, Virginie Taittinger was looking for a visual identity and packaging that would be consistent with the two key values of her House:
- Innovation, which is reflected both in the way the champagne is made and in its exclusive distribution via the website of the brand: www.champagnevirginiet.com
- Traditional ancestral know-how, which is specific to great champagnes.

Classical patterns in a Second Empire style have been livened up by bright colours that reflect the modernity of the packaging innovation: a case that turns into a champagne bucket and that can hold chilled water for several hours. Thanks to thermochromic ink, the VIRGINIE T. marking at the back of the bottle changes from white to red when the ideal serving temperature of 8°C is reached. 

Assignments:
Graphics identity
Typography design
Packaging design
Graphics rules and packaging

PACKAGING DESIGN

Drawing on the famous Taipei 101 tower in Taiwan, the Kavalan bottle has an original shape that stands out immediately. That reference to local architecture was the starting point of our packaging research. Taiwan combines technical efficiency and innovation with traditional Chinese curved roofs, bright colours and nested lines. Keeping this blend of tradition and modernity in mind, we have decided to work on simple shapes that refer to the contours of contemporary monuments, to which we have added subtlety that will become the signature of the brand. The edge at the top of our boxes is curved, in a nod to the dynamic of oriental roofs, associated with the cultural symbol of elegance and vitality.

Like the fronts of both old and modern buildings, particularly that of the Kavalan distillery, we gave our packs a geometrical finish.

Clean lines that work with each other, colours of natural elements and rhythmic curves create a range effect while giving each product its own identity through effects and finishes.

Since 2011, the agency has been revisiting the codes of many Maison du Whisky brands, experts of rare bottles and exclusive distributors of the brand in Europe. www.lmdw.com

Assignments:
Graphics identity
Packaging design

VISUAL IDENTIFICATION AND PACKAGING DESIGN

Concept around a graphics composition with an illustration design typical of the 18th century, to restate the historic roots of the brand and its pillars and to create a range effect by making the products stand apart (terroirs).

Assigments :
Brand platform
Visual identity
Packaging design
Graphics rules
Communication media
Finalisation of bottle materials by Julien Fort

CHATEAU DU SEUIL - GLOBAL DESIGN

VISUAL IDENTITY AND GLOBAL DESIGN

Château du Seuil en Provence is a 55 hectares vineyard located on the sunny slopes in the center of the appellation Coteau d'air in Provence.
Great wines from Provence rosés but also white and red ones.

A concept around a view of the garden from the sky to create a brand code distinguishing itself from its main competitors in the region.
Declination of this new identity on any communication medium, starting with the design of the whole wine range. Manufacturing recommendation.
Choice of an identity bottle standard. Work on the label shape. Textured and gilded paper with brand code.

Assignments:
Brand platform
Visual identity
Packaging design
Graphic charter
Communication medium

VISUAL IDENTITY AND PACKAGING DESIGN

Creation of a crest for the brand, expressing the terroir, the climate and the historic roots of the House. A concept that breaks the classic colour codes of the sector to bring legibility to the complex universe of Bordeaux wines.

Assignments:
Graphic identity
Illustration
Graphic design and packaging

VISUAL IDENTITY AND PACKAGING DESIGN

Creating monograms on embossed paper to elegantly bring to mind the 12 Côtes de Nuits and Beaune appellations and to create cohesiveness across the product range.

Assignments: 
Typographic design
Graphic identity
Graphic and packaging charter

PACKAGING DESIGN

Creating hybrid characters which combine two emblematic Gascony figures, the duck and the musketeer, so as to provide each item with distinction while maintaining the cohesiveness of the product range.

Assignments:
Graphic identity
Illustration
Graphic design and packaging

DESIGN PACKAGING

Label and box design for the special night-time grape harvest of the 27 September 2008, which produced this vintage named "Songes d’une Nuit de Vendanges".

Assignments:
Graphic design
Bottle decoration
Box design

PACKAGING DESIGN

Carafe label design for “Extra-Extra” cognac, playing on transparency and a sanding technique. Creation of a luxury pack design. 

Assignments:
Graphic design
Carafe decoration
Technical finishing

PACKAGING DESIGN

Creation of a graphic identity for the re-launch of this premium brand of environmentally responsible organic wine targeted at the major retail market.

Our aim was to embody the diversity of French viticulture. Each harvest carries the personal signature of its vigneron and identifies the specific terroir where it was picked. 

Assignments:
Name creation
Graphic and visual identity
70cl bottle and wine box packaging charter