ROCHE MAZET - PACKAGING DESIGN
Roche Mazet, brand of the Castel Frères group, is a family-run company which produces wines from the pays d’Oc, and shares it passion for the French soil since 1998.
For the summer of 2017, we created an innovative box to magnify its bag-in-box range with a precise meaning and function, while remaining in line with its values: a wine of quality and accessible to the greatest.
We chose to go beyond its practical aspect, and to bring an added value to underline its difference, and to create a shared enjoyment with the accessory. We created an innovative box, which will be used for its 7 references: 2 reds, 2 whites and 3 rosés.
After studying everything that could have been done in this sector, we worked on several essential criteria: Make it unique as much as practical, aesthetic, and playful, matching with a wide audience in various situations.
Aesthetic by the object’s purity and simplicity, which can be placed on any table, from the chic buffet to the summer picnic.
Practical thanks to its carrying handle and its elevation, facilitating the service to the glasses without tilting neither the BIB nor the accessory.
Playful by its pivoting function, which creates an effect of surprise during moments of sharing, while facilitating the insertion of the BIB and the access to the tap: an accessory that remains faithful to the spirit of the brand.
NIKKA WHISKY JAPONAIS
Global Design & Communication
This whisky was born from the marriage of an audacious Japanese man and his Scottish muse. The project goal was to seduce a wider, European public.
Half-way between tradition and innovation, our design concept is based on origami. It perfectly illustrates the link between the two cultures and nourishes a new communication territory. Through paper folding, the choice of materials and customised décors, we give personality to each product category, whilst creating a coherent brand image. An infinite variety can be expressed through any media form.
Explore it on NIKKA EU: click here
Concept and strategy
Product Iconographic charter
Iconography and videos (photographer Eric Deniset)
Consultancy and Positioning
Press and Public Relations
(Source Agency - Pauline Mayot)
TASTING BOX PACKAGING DESIGN
Drawing its inspiration from himitsu-bako (boxes in which to keep secrets, which were carried in bygone times by the Samurai) and from origami, the Nikka Box introduces the brand’s six emblematic whiskies, in a variety of ways. An innovative set which can be turned into a mini bar to display at home.
Graphic & packaging design
From the Barrel (NFTB)
We redesign the box for each new edition.
When designing the box for this Japanese whisky, which has an alcohol content of 51.4% and is a best-seller in France, we went for a modern, masculine look in harmony with the bottle/vial.
The box itself is similar to the Nikka Box, with its discreet facing that delivers a surprising effect. When opened, part of the packaging pivots to reveal the bottle, pouring spout and glasses.
Pure Malt – Red – Black – White
The challenge is to find a way to differentiate between the three products, with a surprising effect, for each new edition.
The Japanese pattern
While the packaging remains the same, each whisky has a specific Japanese pattern that customises its appearance.
The tasting box
The box features a different cover for each product, to create differentiation. The pattern can be seen via window on the facing.
The tasting set
Design of a wooden serving board that fits seamlessly into the box door, with a rounded end to make it easier to hold.
PRODUCT CASE PACKAGING DESIGN
Offering a bottle becomes an art with this packaging design, faithful to the product identity, a mix of discovery and origami.
Graphic design and packaging
Miyagikyo - Yoichi - Taketsuru
Two different folds for two different distilleries: Miyagikyo & Yoichi
Taketsuru, a combination of the Miyagikyo & Yoichi folds, since it is a blend of these two whiskies.
Malt Whisky Box
A subtle graphic design for the most effeminate and fruity Nikka whisky.
12 years old
An “old school”, imposing box that matches the design of this 12 years old whisky bottle.
ROSÉ NO. 8 - CHAMPAGNE AYALA - UNIQUE VINTAGE
AYALA – PACKAGING DESIGN
Visual identity and packaging of the Ayala Rosé No. 8 unique vintage
Our aim was to create a visual identity and packaging that express both the values of a great champagne house and the intrinsic qualities of an exceptional wine. That is why we have set up a relationship between the container (packaging design) and the content (the wine) to build our creative concept. No. 8 was selected to reflect the rarity, excellence and precision that typify this special vintage. The sensuous curves of the packaging, the bottle and the label all emphasise refinement, elegance and femininity, which are the signatures of the chef de cave Caroline Latrive.
The light, ethereal and festive characteristics of the Art Deco motif are a nod to the 1920s, the golden age of Ayala. The fresh colours and voluptuously curved geometric shapes have been selected to create brand codes that easily recognised and applicable to all publicity material.
The chalk colour and textured paper are evocative of the limestone of the precious terroir and its features.
Visual identity of the vintage
Creation of box volume
Application of the identity to publicity materials (ambience photograph, press announcement, bags, press file, flyers, window dressing materials)
VISUAL IDENTITY AND PACKAGING DESIGN
For VIRGINIE T., her own brand of exceptional mature vintages, Virginie Taittinger was looking for a visual identity and packaging that would be consistent with the two key values of her House:
- Innovation, which is reflected both in the way the champagne is made and in its exclusive distribution via the website of the brand: www.champagnevirginiet.com
- Traditional ancestral know-how, which is so specific to great champagnes
Classical motifs in a Second Empire style have been livened up by bright colours that reflect the modernity of the packaging innovation: a case that turns into a champagne bucket and can hold chilled water for several hours. Thanks to thermochromic ink, the VIRGINIE T. marking at the back of the bottle changes from white to red when the ideal serving temperature of 8°C is reached.
Graphics rules and packaging
KAVALAN TAIWANESE WHISKY
Drawing on the famous Taipei 101 tower in Taiwan, the Kavalan bottle has an original shape that stands out immediately. That reference to local architecture was the starting point of our search for packaging. Taiwan combines technical efficiency and innovation with traditional Chinese curved roofs, bright colours and nested lines. Keeping that blend of tradition and modernity in mind, we have decided to work on simple shapes that refer to the contours of contemporary monuments, to which we have added subtlety that will become the signature of the brand. The edge at the top of our boxes is curved, in a nod to the dynamic of oriental roofs, associated with the cultural symbol of elegance and vitality.
Like the fronts of both old and modern buildings, particularly that of the Kavalan distillery, our packs have been given a geometrical finish.
Clean lines that work with each other, colours of natural elements and rhythmic curves create a range effect while giving each product its own identity through effects and finishes.
Since 2011, the agency has been revisiting the codes of many Maison du Whisky brands, experts of rare bottles and exclusive distributors of the brand in Europe. www.lmdw.com
PLANTATION VINTAGE COLLECTION
Concept around a graphics composition with an illustration design typical of the 18th century, to restate the historic roots of the brand and its pillars, and to create a range effect by making the products stand apart (terroirs).
Finalisation of bottle materials by Julien Fort
CHATEAU DU SEUIL - GLOBAL DESIGN
VISUAL IDENTITY AND GLOBAL DESIGN
Château du Seuil en Provence is a 55 hectares vineyard located on the sunny slopes in the center of the appellation Coteau d'air in Provence.
Great wines from Provence rosés but also white and red ones.
A concept around a view of the garden from the sky to create a brand code distinguishing itself from its main competitors in the region.
Declination of this new identity on any communication media, starting with the design of the whole wine range. Manufacturing recommendation.
Choice of an identity bottle standard. Work on the label shape. Textured and gilded paper with brand code.
Visual identity Packaging design
HEBRARD-VINS DE BORDEAUX
Visual identity and Packaging
Creation of a crest for the brand, expressing the terroir, the climat and the historic roots of the House. A concept that breaks the classic colour codes of the sector to bring legibility to the complex universe of Bordeaux wines
Graphic design and packaging
CHARLOPIN - BURGUNDY WINES
Visual identity and Design Packaging
Creating monograms on embossed paper to bring elegantly to mind the 12 Côtes de Nuits and Beaune appellations, and to create cohesiveness across the product range.
Graphic and packaging charter
LA GALOPE - CÔTES DE GASCOGNE
Creating hybrid characters which combine two emblematic Gascony figures, the duck and the musketeer, so as to provide each item with distinction while maintaining the cohesiveness of the product range.
Graphic design and packaging
TREPO-LERIGUIER - CHAMPAGNE
Label and box design for the special night-time grape harvest of the 27 September 2008, which produced this vintage named "Songes d’une Nuit de Vendanges"
PIERRE CROIZET - COGNAC
Carafe label design for “Extra-Extra” cognac, playing on transparency and a sanding technique. Creation of a luxury pack design.
À L’ORIGINE - ORGANIC WINES
Creation of a graphic identity for the re-launch of this premium brand of environmentally responsible organic wine targeted at the major retail market.
Our aim was to embody the diversity of French viticulture. Each harvest carries the personal signature of its vigneron, and identifies the specific terroir where it was picked.
Graphic and visual identity
70cl bottle and wine box packaging charter