BAUME & MERCIER - CHRISTMAS THEME



Global Design

An overarching concept surrounding the identity pattern of the Pas de Deux brand (the trapeze) on its 25th anniversary, and the launch of the Arabesque collection.

Assignments:
Visual identity
Perfume set
Content design
Press kit and catalogue
Hosting of an event for 900 people
Merchandising
Brand imagery

 

OMEGA SWATCH GROUP - SPRING


Design Merchandising

Concept based on an arum dance to portray the “Moving scenes- Living spring” animation theme planned for Parisian flagship stores.

Assignments:
Concept board
Scenography of the shop window spaces
Decor Styling
Laying out of productions

 

BLANCPAIN - THÉMATIQUE DE NOËL


Design Merchandising

A Christmas theme based on a complex mechanism to bring to mind the brand’s know-how.

Assignments:
Theme and ephemeral decorations
Artistic directorship and visual concept
Window displays and production

 

DTC - DIAMOND TRADING COMPANY


Printed materials

Creation of a slightly off-beat communication territory, aiming to promote the diamond with a wider public. 
Design of a press kit using humour and irreverence to take the diamond out of its usual setting of being just for women and special-events. 

Assignments:
Research and recommendations for shapes and materials
Artistic direction and iconography.
Graphic and commercial publishing charter.