HÉRIOSE – FRENCH WHISKY
Maison Boinaud approached us to create a new look in the spirits market, without breaking with tradition. This century-old cognac house is embarking on a new adventure: the creation of a French whisky distilled in Charentais stills.
We began by imagining the universe of this young brand. A unique whisky, committed to French craftmanship but breaking the rules, an authentic Single Malt Whisky with a bold and uninhibited spirit. Our concept: the French Twist. Shake up the heritage, mixing it to create an unexpected encounter. The French Twist is always simple yet daring in its associations, styles, shapes, and materials to convey the vision of tomorrow. The brand has fun with its own contrasts, openly embracing them: heritage & modernity, charm & conviviality, authenticity & audacity...
The brand’s universe is a perfect balance of elements: unexpected, offbeat but always elegant.
It needed a name and it was up to us to invent it: Hériose was born. One word, two challenges: to claim our heritage and dare (“oser” in French) to reinvent it. Far from Scottish lands and Irish songs, this whisky is anchored in the heart of the Angeac-Champagne vineyards in Charente from where it draws its strength, expertise and originality.
The bottle design is an essential part of the brand’s image and an important distinguishing feature to continue this mix of genres. With a square base and rounded shoulders, the Hériose bottle has character. Daring to mix two styles, two eras, to reinvent French glassmaking classics. This sumptuous and sparkling cut, which made the reputation of French glassmaking, is continued by Hériose and modernised with hollowed-out graphic lines and a matt black surface on the top of the bottle.
A unique twist for a true signature bottle.
The Hériose logo was intended to express its differences loud and clear. Reading over 3 lines, it mixes several typographies and occupies considerable space, while remaining elegant.
The iconography and brand identity focus on a mix of materials, textures and atmospheres to create the unexpected: Hériose has played the mix & match card.
And a brand launch means communication! With Hériose, we created a complete universe of images and text. When writing the brand manifesto, the brand book, the press releases and the press kit brochure, we succeeded in defining a tone that was both offbeat and respectful, experienced and young, open-minded and coherent. The customer is addressed familiarly, invited to come and share a unique experience and to challenge established cues. The layout of all formats expresses as much the product’s distinctiveness as its refinement.
Hériose is a whisky like no other and you can sense this in every way it communicates.
“Enjoy it. Share it. Twist it. Join the Hériose philosophy, the whisky of France.”
Assignments :
Brand concept
Brand strategy
Name
Glass design
Corporate identity
Packaging design
Brand book
Iconography
Design & writing
