LONGUETEAU - EXCELLENCE RHUM CUVEE

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PACKAGING DESIGN

We had the honour of designing the packaging for this unique white rum cuvée, born from a collaboration between Maison Excellence Rhum and the Longueteau distillery.
A true product of exceptional craftsmanship, this white rum originates from Plot No. 9, made from a meticulous selection of red sugarcane (R-579), harvested and distilled in March 2022.

For this cuvée's design, we created an illustration that merges two worlds:
On one side, the iconic monuments of Paris, symbols of elegance and heritage that reflect the identity of Excellence Rhum, a flagship boutique in Paris’ 6th arrondissement.
On the other, the Creole architecture of traditional Guadeloupean homes, paying tribute to the roots of the Longueteau distillery.

These two worlds are woven together into a refined and sophisticated line art fresco, where each architectural element blends seamlessly with the others.
The result is a unique and coherent visual landscape — halfway between Paris and Guadeloupe — that elevates the identity of this cuvée and offers a visual experience honouring the richness of both cultures.

When the packaging is placed side by side, the illustration extends into a complete fresco, visually uniting the timeless elegance of Paris with the authentic spirit of Guadeloupe. Two identities merging into one singular vision.

Assignments :
Packaging design
Iconography

EXCELLENCE RHUM - PACKAGING DESIGN

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PACKAGING DESIGN

Excellence Rhum, a family company, honors the authenticity of rums from all over the world and the expertise of traditional distilleries.

For the creation of its "COLLECTION" range, we have established a brand identity and a graphic universe for the 4 first aged rum cuvees with strong tasting notes.

Our concept, based on strong elements from the 4 Caribbean islands, illustrates the history and the identity of rum varieties.

The selection of typical elements from each local culture has enabled us to represent each cuvee with an animal as an ambassador and a symbol of each island.

The use of vivid colors in delicate engraving illustrations gives to the range a real authenticity with a touch of modernity. The colors have been selected so as to highlight the different color and origin of each rum.

Assignments :                      Brand identity  
Packaging Design                  Manufacturing follow-up

ROSÉ NO. 8 - CHAMPAGNE AYALA - UNIQUE VINTAGE

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PACKAGING DESIGN

Visual identity and packaging of the Ayala Rosé No. 8 unique vintage.

Our aim was to create a visual identity and packaging that would express both the values of a great champagne house and the intrinsic qualities of an exceptional wine.

That is why we have set up a relationship between the container (packaging design) and the content (the wine) to build our creative concept.

No. 8 was selected to reflect the rarity, excellence and precision that typify this special vintage. The sensuous curves of the packaging, the bottle and the label all emphasise refinement, elegance and femininity, which are the signatures of the cellar master Caroline Latrive.

The light, ethereal and festive characteristics of the Art Deco patterns are a nod to the 1920s, the golden age of Ayala. The fresh colours and voluptuously curved geometric shapes have been selected to create brand codes that are easily recognizable and applicable to all publicity material.

The chalk colour and textured paper are evocative of the limestone of the precious terroir and its features.

Assignments:
Graphic identity of the cuvée
Creation of the box volume
Declination of identity on communication media
(mood photos, press advertisement, bags, press kit, flyers, window dressing)