CONQUÉRANT SPIRITS

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GLOBAL DESIGN

Amidst the lands formerly occupied by the famous William the Conqueror, Duke of Normandy, King of England, two childhood friends have decided to launch their spirits brand. They came to the agency to help them create a complete brand image. 

 In the Swiss Normande and in Calvados, the two friends produce unique Organic gins. In their respective priory and Abbey gardens, they grow the ingredients they need for their production.

Passionate about the history, environment and beauty of the different landscapes in this region, the two partners wanted to find the expression of these noble places and their unique flavours. 

It’s called Conquérant Spirits and bears the brand image and its graphic design with flair. A design reflecting the strength and character of the glorious historical figure that it celebrates. 

Assignements :
Brand strategy
Naming
Brand identity
Packaging design

CHAMPAGNE AYALA - LE BLANC DE BLANCS 2012 - PACKAGING DESIGN

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PACKAGING DESIGN

The quintessence of Chardonnay, the emblematic grape variety of the Maison D'AYALA

Great aromatic freshness, silky texture and pure line: the codes of the AYALA Champagne style are perfectly embodied by the new identity of the House's emblematic cuvée, LE BLANC DE BLANCS 2012, both in terms of its organoleptic characteristics and its packaging.

LE BLANC DE BLANCS 2012, a cuvée that is part of the AYALA Champagnes range, stands out for its new appearance:

A transparent bottle with a shape exclusive to the House, a round label design improving the readability and visibility of the bottles, as well as a new case with an innovative design. A new branded block exclusive to this cuvée has been specially created to strengthen the identity of this emblematic reference in the range.

Declination of this identity on other communication media

Assignements :
Graphic identity of the cuvée
Creation of the packaging
Declination of the identity on a communication support (mood photos, press announcement, press kit, product sheets)

ROSÉ NO. 8 - CHAMPAGNE AYALA - UNIQUE VINTAGE

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PACKAGING DESIGN

Visual identity and packaging of the Ayala Rosé No. 8 unique vintage.

Our aim was to create a visual identity and packaging that would express both the values of a great champagne house and the intrinsic qualities of an exceptional wine.

That is why we have set up a relationship between the container (packaging design) and the content (the wine) to build our creative concept.

No. 8 was selected to reflect the rarity, excellence and precision that typify this special vintage. The sensuous curves of the packaging, the bottle and the label all emphasise refinement, elegance and femininity, which are the signatures of the cellar master Caroline Latrive.

The light, ethereal and festive characteristics of the Art Deco patterns are a nod to the 1920s, the golden age of Ayala. The fresh colours and voluptuously curved geometric shapes have been selected to create brand codes that are easily recognizable and applicable to all publicity material.

The chalk colour and textured paper are evocative of the limestone of the precious terroir and its features.

Assignments:
Graphic identity of the cuvée
Creation of the box volume
Declination of identity on communication media
(mood photos, press advertisement, bags, press kit, flyers, window dressing)