CHAMPAGNE AYALA - LE BLANC DE BLANCS 2012 - PACKAGING DESIGN


PACKAGING DESIGN

The quintessence of Chardonnay, the emblematic grape variety of the Maison D'AYALA

Great aromatic freshness, silky texture and pure line: the codes of the AYALA Champagne style are perfectly embodied by the new identity of the House's emblematic cuvée, LE BLANC DE BLANCS 2012, both in terms of its organoleptic characteristics and its packaging.

LE BLANC DE BLANCS 2012, a cuvée that is part of the AYALA Champagnes range, stands out for its new appearance:

A transparent bottle with a shape exclusive to the House, a round label design improving the readability and visibility of the bottles, as well as a new case with an innovative design. A new branded block exclusive to this cuvée has been specially created to strengthen the identity of this emblematic reference in the range.

Declination of this identity on other communication media

Assignements :
Graphic identity of the cuvée
Creation of the packaging
Declination of the identity on a communication support (mood photos, press announcement, press kit, product sheets)

MUMM CHAMPAGNE - PACKAGING DESIGN


PACKAGING DESIGN

Faithful to its pioneering spirit, Mumm reinvents its iconic bottle through an avant-garde design. The Mumm Grand Cordon bottle thus enhances the Pinot Noir, the House's emblematic grape variety.

The objective of this box set intended for the press and companies was to sublimate and make the bottle design easily identifiable by respecting the brand's DNA.

Creation of a sober packaging in the codes of luxury, the red ribbon embedded in the bottle of the Grand Cordon vintage can be seen through a window dug on the front of the closed box. It opens like a drawer to reveal, on a red background, the emblematic champagne of the Mumm House, which remains attached to the motto of its founder George Hermann Mumm: "Only the best".

Printing on soft touch matt black paper, embossing, hot foil stamping.

Inside the red packaging on gold polyester paper to give depth to the red.

Assignments :
Packaging design
Graphic design
Production monitoring

ROSÉ NO. 8 - CHAMPAGNE AYALA - UNIQUE VINTAGE


PACKAGING DESIGN

Visual identity and packaging of the Ayala Rosé No. 8 unique vintage.

Our aim was to create a visual identity and packaging that would express both the values of a great champagne house and the intrinsic qualities of an exceptional wine.

That is why we have set up a relationship between the container (packaging design) and the content (the wine) to build our creative concept.

No. 8 was selected to reflect the rarity, excellence and precision that typify this special vintage. The sensuous curves of the packaging, the bottle and the label all emphasise refinement, elegance and femininity, which are the signatures of the cellar master Caroline Latrive.

The light, ethereal and festive characteristics of the Art Deco patterns are a nod to the 1920s, the golden age of Ayala. The fresh colours and voluptuously curved geometric shapes have been selected to create brand codes that are easily recognizable and applicable to all publicity material.

The chalk colour and textured paper are evocative of the limestone of the precious terroir and its features.

Assignments:
Graphic identity of the cuvée
Creation of the box volume
Declination of identity on communication media
(mood photos, press advertisement, bags, press kit, flyers, window dressing)

SIX-YEAR OLD VINTAGE VIRGINIE T. CHAMPAGNE


VISUAL IDENTITY AND PACKAGING DESIGN

For VIRGINIE T., her own brand of exceptional mature vintages, Virginie Taittinger was looking for a visual identity and packaging that would be consistent with the two key values of her House:
- Innovation, which is reflected both in the way the champagne is made and in its exclusive distribution via the website of the brand: www.champagnevirginiet.com
- Traditional ancestral know-how, which is so specific to great champagnes

Classical patterns in a Second Empire style have been livened up by bright colours that reflect the modernity of the packaging innovation: a case that turns into a champagne bucket and can hold chilled water for several hours. Thanks to thermochromic ink, the VIRGINIE T. marking at the back of the bottle changes from white to red when the ideal serving temperature of 8°C is reached. 

Assignments:
Graphics identity
Typography design
Packaging design
Graphics rules and packaging