MUMM CHAMPAGNE - PACKAGING DESIGN
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PACKAGING DESIGN
Faithful to its pioneering spirit, Mumm reinvents its iconic bottle through an avant-garde design. The Mumm Grand Cordon bottle thus enhances the Pinot Noir, the House's emblematic grape variety.
The objective of this box set intended for the press and companies was to sublimate and make the bottle design easily identifiable by respecting the brand's DNA.
Creation of a sober packaging in the codes of luxury, the red ribbon embedded in the bottle of the Grand Cordon vintage can be seen through a window dug on the front of the closed box. It opens like a drawer to reveal, on a red background, the emblematic champagne of the Mumm House, which remains attached to the motto of its founder George Hermann Mumm: "Only the best".
Printing on soft touch matt black paper, embossing, hot foil stamping.
Inside the red packaging on gold polyester paper to give depth to the red.
Assignments :
Packaging design
Graphic design
Production monitoring