Excellence Rhum, a family company, honors the authenticity of rums from all over the world and the expertise of traditional distilleries.

For the creation of its "COLLECTION" range, we have established a brand identity and a graphic universe for the 4 first aged rum cuvees with strong tasting notes.

Our concept, based on strong elements from the 4 Caribbean islands, illustrates the history and the identity of rum varieties.

The selection of typical elements from each local culture has enabled us to represent each cuvee with an animal as an ambassador and a symbol of each island.

The use of vivid colors in delicate engraving illustrations gives to the range a real authenticity with a touch of modernity. The colors have been selected so as to highlight the different color and origin of each rum.

Assignments :                                          Brand identity and graphic universe    Packaging Design                          Manufacturing follow-up