DISTILLERIE CASTAN - GLOBAL DESIGN
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GLOBAL DESIGN
An artisan distiller for three generations in Occitanie, with skills passed down from father to son.
The story of Distillerie Castan is closely tied to the family history. It all started with the grandfather, Gilbert, followed by the father, and today, the son continues the tradition. At the heart of this story is an old red copper still dating back to 1929, which accompanied grandfather Gilbert on his travels throughout the Tarn region, producing smooth and fine spirits.
Produced by Sébastian Castan, Vilanova is a French whisky from the third generation of an artisan distillery. The hallmark of the distillery is producing only single cask whiskies with unique characteristics. Crafted artisanally, Vilanova is an excellent French whisky.
We were tasked to redesign the brand identity of Distillerie Castan, as well as its Vilanova whisky range.
Identity of Distillerie Castan:
We created a crest representing all facets of the house activities. The shape of the crest is inspired by the coat of arms of the Occitanie region.
Highlighting barley cultivation: the farm and distillery. The barley is grown by the Castan family on their ancestral lands.
Water sourcing: the distillery draws its water from a depth of 110 meters, sourced from a natural spring that gives Vilanova whisky its unique character and taste.
Aging: The Vilanova range offers different aging types: in old white wine barrels and French oak, as well as in old red wine barrels and French oak.
Identity and Packaging Design for the Vilanova Whisky Range:
To highlight the strengths of this range, we chose black and white photographs that tell the brand's story, combined with colorful and modern graphics representing the new generation.
Berbie: The first Single Malt distilled by Distillerie Castan (photo of the barley cultivated by the family).
Gost: A unique edition aged in old Bourbon barrels (photo of the barrel).
Roja: The heart of this story lies in an old red copper still (photo of the still).
Terrocita: Refers to the land of the region (photo of the region).
Argile: Reminding of the clay soil of Occitanie and the use of spring water (photo of the spring).
Assignments :
Brand Identity
Packaging design