ESCALE BLEUE - DESIGN PACKAGING
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PACKAGING DESIGN
Created in 1986, Escale Bleue is located in Tremblet in Saint-Philippe, Reunion Island, and specialises in both the production and preparation of vanilla.
After 10 years of research, Escale Bleue decided to revamp the very concept of maturing and develop its own vision of vanilla: Vanille Bleue. The result is an exceptional product: vanilla that retains all its beauty, without dehydration or denaturation, while having an intense aroma and improved taste.
The product is marketed under the name “Vanille Bleue” [Blue Vanilla] in homage to farming ancestors who said that a plant was “blue” when it was beautiful and healthy.
This exquisite delicacy, LA PÂTE DE VANILLE BLEUE, is a tiny ball of originality: designed as a fruit jelly, the fruit pulps have been replaced with Vanille Bleue, the pods of which are entirely edible.
Creation of this case in imitation of the sweetness of these domes, A semi-circular box decorated with custom illustrations tinted with shades of blue.
Each jelly is delicately placed on a support in the shape of a vanilla flower that allows you to enjoy it without getting your fingers dirty.
Assignments:
Packaging design
Packaging identity
Illustration