NOBLESSE - ARTISANAL AND ORGANIC LIQUOR RANGE
/GLOBAL DESIGN
In 1882, Michel Noblesse founded a distillery in Hasselt, Belgium, becoming famous for his genever "Ouwe Karel." Unfortunately, after World War II, the company had to close its doors in 1950, but the story didn't end there.
In 2017, 67 years later, Guillaume and Edouard Noblesse, his descendants, reignited the family legacy. They relaunched the brand, respecting artisanal and organic traditions, determined to preserve the brand's heritage, quality, and authenticity.
What sets Noblesse apart is its authentic family history dating back to 1882.
The agency will draw from this rich history to create a strong and coherent brand identity.
The concept aims to honor the Noblesse ancestors by reinterpreting their old recipes with a modern touch. The idea is to create a collection of products reminiscent of a recipe book, with each product representing a chapter of this story.
- Use of rotating labels to personalize the spine per product, while maintaining a consistent range identity.
- Selection of a straight bottle to resemble the shape of a book.
- Use of a common typography and specific colors for each product range (chocolate, coffee, etc.).
Visual identity:
- Creation of a new visual identity inspired by the past but with a modern treatment.
- Use of historical elements like the crown, eagles, and the iconic date of 1882.
The project aims to create a unique and distinct brand identity by leveraging the rich and authentic history of the Noblesse family.
Assignments:
Global design
Brand concept
Brand identity
Packaging design