RUM NAVI - PACKAGING DESIGN
/PACKAGING DESIGN
NAVI rum draws on the art of blending four iconic terroirs: Barbados, Jamaica, Martinique, and Guadeloupe, each contributing its unique aromatic character. A smooth and accessible blended rum, perfect for enhancing the complexity of cocktail flavors.
The design is inspired by the stars that once guided navigators on their journeys. The constellations, essential to sailors crossing the Atlantic, symbolize the maritime heritage and the prosperity of the rum trade.
This packaging pays tribute not only to the historic connection between sky and ocean but also to the spirit of travel and exploration, inviting us to rediscover authentic flavors.
Two blends embody the soul of NAVI:
Cassiopée: A delicate blend of barrel-aged rums, combining finesse and indulgence, composed of three rums from Barbados, Jamaica, and Martinique.
Andromède: A more premium version, based on the same blend but with different proportions, enriched with an aged Guadeloupean rum, offering greater depth and complexity.
The target audience for these new gems: lovers of exotic spirits and mixology.
Assignments:
Brand Identity
Packaging Design