MAISON VENDÔME – HÉRITAGE
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GLOBAL DESIGN
Maison Vendôme draws its essence from the elegance of the French Renaissance.
Its original inspiration stems from the legend of Diane de Poitiers, favorite of King Henri II, a symbol of absolute beauty and a way of life where refinement and mystery intertwine.
According to the legend, Diane would ritualistically immerse her diamond jewelry into her wine before drinking it, convinced that the purity of the gemstone—symbol of immortality and perfection—would infuse the liquid, granting it an almost mystical aura.
For her, this wine became an elixir of beauty and light, a secret of eternity that sustained her radiance and youth. It is said that she passed away at sixty-six with the appearance of a young woman.
Today, Maison Vendôme reinterprets this myth through a unique innovation, merging oenology with high jewelry.
Through a patented and certified process, the House incorporates natural diamonds, in a consumable form, into its sparkling wines. The result is an exceptional cuvée, made exclusively from Chardonnay and produced in highly limited quantities.
This rare combination transforms the very structure of the wine: diamonds interact with CO₂ to create an effervescence of unparalleled purity—finer, brighter, almost crystalline.
Our creation for Vendôme Héritage expresses this boldness through a glass design conceived as a true piece of jewelry.
The base of the bottle, cut like a diamond, reveals the color of the wine—alive and shifting with the light.
The hexagonal shape of the bottle engages in dialogue with the sculpted diamond base, each structuring the other within a shared language of lines and light.
A tapered gold lacquering, flowing from the neck to the base, extends the verticality of the form and enhances the perception of light—like a stream of gold connecting the closure to the glass body.
In place of a traditional foil capsule, we designed a jewel-like closure mounted directly onto the wirehood, giving the bottle a presence that is both precious and contemporary.
The logo, inspired by the geometry of a diamond, generates a signature pattern that runs throughout the visual identity. It is echoed on the prestige box, whose die-cut structure reveals the bottle through a subtle interplay of light.
Through its slender silhouette and tapered gold finish, the bottle evokes a jewel sculpted in light.
A design in which every detail expresses the spirit of Maison Vendôme: precision, rarity, brilliance, and French elegance.
Assignments:
Brand Strategy
Glass Design
Visual Identity
Packaging Design
Premium Gift Box
Brand Book
Iconography