COMTESSE DU BARRY - CHRISTMAS 2020

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DESIGN PACKAGING

A gourmet tour in an enchanted forest.

As every year, we have been charged with the entire creation of the Christmas range of La Comtesse Du Barry.

Pour 2020, we designed a magical world in which good food and creativity combine to express the best of French produce in its compositions.

An enchanting range of forest-themed gifts that carry the eater off on a festive journey. It is an invitation to escape to the enchanted forest. 

Unusual advent calendars, enchanting receptacles, refined specialties from the land and the sea... each product undergoes stringent selection and is painstakingly worked in an ode to Epicureanism that varies pleasures and delights the palate. 

Sweet calendar: every tree hides a gourmet chocolate to make the wait up to Christmas as delicious as possible. The calendar stands as a decoration, and a new tree emerges every day to create an enchanted forest. 

Savory calendar: Advent calendars are traditionally thought of as something you open every morning. But why not, in a slight twist, leave the surprise for the evening hour?

This Advent calendar takes the form of a 48 cm high cardboard Christmas tree to assemble. It will blend perfectly with your Christmas decorations. 24days of waiting, with 24 little packages to open and discover the best specialties from France.

Foie gras, porcini mushrooms and truffles gift box: a numbered limited edition containing the sweetness of foie gras, the delicate aroma of porcini mushrooms and the power of truffles in a pyramid-shaped box with a contemporary iridescent forest decoration. 

Assignments:
Packaging design

MAISON BLIN ARTISAN PASTA

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GLOBAL DESIGN

Sébastien Blin asked the agency to develop a packaging concept that stands out from current trends by highlighting the traditional and innovative aspects of his products. He has just created his brand of flavoured pasta made in Beauce, France. His ambition is to sell his products through all the premium grocery stores in Paris, in a spirit of short local marketing circuits, since his farm is located a mere 50 km from the capital.

Brand name creation. We have opted for an authentic name, both traditional and modern, which uses the client’s last name. The addition of the word “Maison” reflects know-how and reliability, and does not limit the range to pasta.

While creating the packaging, we were looking for something simple, elegant and easy to identify, which stands well apart from the competition with a signed folded part on the top of the package that evokes windmill sails, since the wheat is milled in a nearby mill. The product can be seen through windows that are shaped to convey identity and blend in with the graphics.

For the graphics that identify Maison Blin, we continued with the combination of modernity and tradition, drawing inspiration from the simple recipes of the products. The drawing of one of the ingredients in an engraving style and graphic spots of colour to symbolise the other ingredient come together to express the concept of the brand: dual taste. 

The result is a clean design and a product that can be understood at first glance.

This graphics style will be used on all the advertising material of the brand.

All the images were taken directly in the Maison Blin farm, in natural light to stress the genuine and natural side of the brand.

Which ones would you choose?
www.maisonblin.fr

Assignments:
Brand strategy
Naming
Brand identity
Packaging design
Iconography
Web design