KAVALAN TAIWANESE WHISKY
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PACKAGING DESIGN
Drawing on the famous Taipei 101 tower in Taiwan, the Kavalan bottle has an original shape that stands out immediately. That reference to the local architecture was the starting point of our packaging research. Taiwan combines technical efficiency and innovation with traditional Chinese curved roofs, bright colours and nested lines. Keeping that blend of tradition and modernity in mind, we have decided to work on simple shapes that refer to the contours of contemporary monuments to which we have added subtlety that will become the signature of the brand. The edge at the top of our boxes is curved, in a nod to the dynamic of oriental roofs, associated to the cultural symbol of elegance and vitality.
Like the fronts of both old and modern buildings, particularly that of the Kavalan distillery, our packs have been given a geometrical finish.
Clean lines that work with each other, colours of natural elements and rhythmic curves create a range effect while giving each product its own identity through effects
and finishes.
Since 2011, the agency has been revisiting the codes of many Maison du Whisky brands, experts of rare bottles and exclusive distributors of the brand in Europe. www.lmdw.com
Assignments:
Graphics identity
Packaging design